Product & Content Marketing Manager

Enveu; Dadri; On-site; INR 1,500,000 - 2,800,000; Full time

Benefits offered by this job

Direct collaboration with CEO

Ownership of product positioning and营销

Exposure to international markets

Job summary

Enveu is seeking a strategic and hands-on Product & Content Marketing Manager to build and lead marketing initiatives. As the first marketing hire, you will work directly with the CEO and leadership team to strengthen our brand, define product positioning, drive content strategy and support business growth.

The role requires independently creating compelling content, communicating technical products effectively and executing campaigns across digital channels, brand building and lead generation.

Qualifications

• Ability to independently create original marketing content including blogs, articles, newsletters and case studies.
• Strong understanding of B2B marketing, product positioning, content strategy and brand communication.
• Excellent written and verbal communication skills in English.
• Experience translating technical products into business benefits.
• Proven ability to work with sales, product and leadership teams.

Responsibilities

• Develop and communicate clear product positioning, value propositions and messaging for Enveu's products.
• Translate technical product features into compelling business benefits.
• Create product narratives, solution briefs, presentations and positioning documents.
• Research competitors, industry developments and customer requirements to identify market opportunities.
• Work closely with the CEO, product and sales teams to align product messaging with business objectives.
• Develop and execute a structured content strategy and publishing calendar.
• Independently write and publish blogs, articles, newsletters, case studies and industry insights.
• Manage consistent LinkedIn communication for Enveu's company page and founders.
• Develop thought leadership content around OTT, streaming technology, media workflows and the entertainment technology ecosystem.
• Engage with customers to understand their experiences and convert them into compelling customer success stories.
• Maintain consistency in brand voice, messaging and content quality across platforms.
• Strengthen Enveu's brand visibility and positioning across relevant digital and industry platforms.
• Plan and execute marketing campaigns to increase brand awareness, audience engagement and inbound business enquiries.
• Identify opportunities for SEO, organic traffic growth and improved digital visibility.
• Develop marketing initiatives that support lead generation and business development.
• Work closely with the sales team to understand target audiences, customer pain points and market requirements.
• Create sales enablement materials, including company presentations, product brochures, one-pagers, case studies and solution documents.
• Develop industry-specific content that supports customer conversations and sales opportunities.
• Identify relevant channels and campaigns to attract potential customers and improve lead quality.
• Track marketing-generated leads and work with sales to understand their progression.
• Manage marketing activities through HubSpot or similar marketing automation and CRM platforms.
• Maintain campaign tracking, lead source attribution and marketing databases.
• Monitor website traffic, content performance, campaign engagement and lead generation metrics.
• Analyse marketing performance and identify opportunities for improvement.
• Share periodic marketing reports and performance updates with the leadership team.

Skills

Product marketing

Content marketing

B2B marketing

Copywriting

Brand messaging

SEO/content strategy

Lead generation

Marketing analytics

Sales alignment

Tools

HubSpot

LinkedIn

Google Analytics

Canva

Job description

Enveu is a B2B SaaS company building technology solutions for the media and entertainment industry. We help broadcasters, OTT platforms and media businesses simplify how they launch, manage and distribute digital content.

• Experience Cloud: A platform that enables broadcasters and media businesses to launch and manage their own streaming applications across Web, Mobile and Connected TV platforms.
• Enveu Flow: A workflow automation solution designed to simplify and streamline everyday media operations.

About the Role

We are looking for a strategic and hands‑on Product & Content Marketing Manager to build and lead Enveu's marketing initiatives. As our first marketing hire, you will work directly with the CEO and leadership team to strengthen our brand presence, define product positioning, drive content strategy and support business growth.

The role requires someone who can independently create compelling content, communicate technical products effectively and execute marketing initiatives across digital platforms, brand building and lead generation.

Key Responsibilities

• Develop and communicate clear product positioning, value propositions and messaging for Enveu's products.
• Translate technical product features into compelling business benefits.
• Create product narratives, solution briefs, presentations and positioning documents.
• Research competitors, industry developments and customer requirements to identify market opportunities.
• Work closely with the CEO, product and sales teams to align product messaging with business objectives.

2. Content Marketing & Thought Leadership

• Develop and execute a structured content strategy and publishing calendar.
• Independently write and publish blogs, articles, newsletters, case studies and industry insights.
• Manage consistent LinkedIn communication for Enveu's company page and founders.
• Develop thought leadership content around OTT, streaming technology, media workflows and the entertainment technology ecosystem.
• Engage with customers to understand their experiences and convert them into compelling customer success stories.
• Maintain consistency in brand voice, messaging and content quality across platforms.

3. Brand Building & Digital Marketing

• Strengthen Enveu's brand visibility and positioning across relevant digital and industry platforms.
• Manage and optimise website content, product pages and marketing communication.
• Plan and execute marketing campaigns to increase brand awareness, audience engagement and inbound business enquiries.
• Identify opportunities for SEO, organic traffic growth and improved digital visibility.
• Explore industry awards, speaking opportunities, media coverage and relevant industry events.
• Identify and execute joint marketing initiatives with technology partners and industry associations.
• Develop marketing initiatives that support lead generation and business development.
• Work closely with the sales team to understand target audiences, customer pain points and market requirements.
• Create sales enablement materials, including company presentations, product brochures, one‑pagers, case studies and solution documents.
• Develop industry‑specific content that supports customer conversations and sales opportunities.
• Identify relevant channels and campaigns to attract potential customers and improve lead quality.
• Track marketing-generated leads and work with sales to understand their progression.

5. Marketing Operations & Analytics

• Manage marketing activities through HubSpot or similar marketing automation and CRM platforms.
• Maintain campaign tracking, lead source attribution and marketing databases.
• Monitor website traffic, content performance, campaign engagement and lead generation metrics.
• Analyse marketing performance and identify opportunities for improvement.
• Share periodic marketing reports and performance updates with the leadership team.

Required Skills & Qualifications

• 4–7 years of experience in B2B marketing, product marketing or content marketing, preferably within SaaS, software or technology companies.
• Excellent written and verbal communication skills, with strong command of English.
• Proven experience in independently creating original marketing content, including blogs, articles, case studies, newsletters and LinkedIn posts.
• Strong understanding of B2B marketing, product positioning, content strategy and brand communication.
• Ability to understand technical products and communicate their value to business audiences.
• Experience working closely with sales, product and leadership teams.
• Understanding of lead generation, SEO, website management and marketing performance metrics.
• Familiarity with HubSpot or similar CRM and marketing automation tools.
• Ability to independently manage marketing activities and deliverables without heavy dependence on external agencies.
• A portfolio demonstrating original writing, content creation and marketing work.

Good to Have

• Experience in the Media & Entertainment, OTT, Broadcasting, Streaming or Video Technology industry.
• Exposure to international B2B markets, particularly the Middle East.
• Experience with partner marketing, industry events, award submissions and thought leadership initiatives.
• Basic knowledge of Canva, Figma or other design tools.
• Familiarity with website analytics and digital marketing tools.

What We Offer

• An opportunity to build and own the marketing function from the ground up.
• Direct collaboration with the CEO, founders and leadership team.
• Ownership of product positioning, brand communication and marketing initiatives.
• Exposure to international markets and the global media and entertainment technology ecosystem.
• An opportunity to make a visible impact on the growth and market positioning of a growing SaaS business.