Product Content Marketer

BlogVault; Bengaluru; On-site; INR 1,600,000 - 1,800,000; Full time

Benefits offered by this job

Homemade lunch at the office

Relocation benefits

Profit-sharing bonuses

Insurance for the whole family

Paid time off for maternity and paternity

Job summary

BlogVault in Bengaluru is looking for a Product Content Marketer to enhance their content strategy around customer insights and product context. This hands-on position requires collaboration with various teams to create effective content that resonates with the target audience.

In this role, you will work on content creation for blogs, landing pages, and sales collateral, aiming for clarity and storytelling quality. Join BlogVault to make a significant impact through structured and strategic content development.

Qualifications

• 4–6 years of experience in content marketing or related B2B SaaS role.
• Comfort interviewing customers and pulling out strong stories.
• Strong judgment on content value.

Responsibilities

• Create and maintain a consistent and high-quality content engine.
• Translate product updates into customer-facing content.
• Own content projects from idea to publication.

Skills

Writing and editing skills

Understanding technical topics

Cross-functional collaboration

Job description

About The Role

We’re looking for a Product Content Marketer to help us build a more consistent, high-quality content engine around customer insight, product context, and market understanding. We already have strong fundamentals in place – product‑market fit, a known brand, an active customer base, good retention, and strong storytelling instincts within the team. What we need now is someone who can bring more structure, clarity, and repeatability to how content gets created and used across growth, launches, and sales. This is a hands‑on role for someone who can turn insight into message, and message into useful content. You’ll work closely with product, sales, support, design, and leadership to create content that helps the right audience understand what we do, why it matters, and why they should trust us.

What You’ll Do

• Talk to customers, prospects, internal teams, and partners to uncover strong use cases, pain points, objections, and success stories
• Turn those inputs into case studies, testimonials, proof points, and other customer‑led content
• Help bring customer language more clearly into our messaging

• Translate product updates and capabilities into clear, customer‑facing content
• Create launch content and supporting assets in partnership with product and leadership
• Help make launches easier to understand and more consistent across channels

• Write and develop content across blogs, landing pages, email campaigns, webinars, case studies, sales collateral, social content, and partner initiatives
• Build content that supports awareness, evaluation, and conversion
• Maintain a strong quality bar for clarity, usefulness, and storytelling

• Own content projects from idea to publication
• Improve how content gets reused, repurposed, and distributed across channels and teams
• Use AI tools and internal systems to improve speed and efficiency without lowering quality

What Success Looks Like

In the first 6 months

• A repeatable process is in place for capturing customer stories and turning them into content
• We have a stronger base of case studies, launch assets, and sales‑supporting content
• Content output is more consistent across priority channels
• Internal teams are using content more regularly
• Early improvements are visible in traffic quality, engagement, and content‑assisted MQLs

In the first 12 months

• Content contributes more meaningfully to high‑intent traffic, MQLs, and conversion support
• Customer proof is easier to source and deploy
• Launch messaging is clearer and more repeatable
• Positioning is more consistent across major channels
• We see stronger brand mentions and better recall driven by clearer, more useful content

What We’re Looking For

• 4–6 years of experience in content marketing or a related B2B SaaS role
• Excellent writing and editing skills
• Ability to quickly understand technical or product‑heavy topics
• Comfort interviewing customers and pulling out strong stories and insights
• Ability to work independently in a lean environment
• Strong cross‑functional collaboration skills
• Good judgment on what content is worth creating and why
• A bias toward useful, business‑relevant content over content for volume’s sake

Strong content judgment, customer empathy, and the ability to tell clear product‑adjacent stories are more important than a formal product marketing background.

Why This Role Is Exciting

You’ll work closely with product, sales, support, design, and leadership, and play an important part in shaping how we communicate with the market. Over time, this role can grow into broader ownership across messaging systems, launch communication, and content strategy.

This Role May Not Be the Best Fit If You

• Prefer narrowly scoped execution with little cross‑functional collaboration
• Are strongest only in brand or social writing, and less interested in customer or product storytelling
• Need every brief to be fully defined before you begin
• Measure content success mainly by output volume rather than business usefulness

How We Work

We’re a lean team with high standards and a strong bias toward ownership.

Salary Band

₹16–18 LPA CTC

Benefits

• Relocation benefits – we’ll book your domestic travel if you are not in Bangalore and help you with 2 weeks of accommodation
• Homemade lunch at the office and a pantry with snacks, fresh coffee & tea
• All the IT essentials and tools you’ll need to be successful in your role, everyone at the office gets an external monitor, ergonomic seating and a mechanical keyboard
• Frequent outings, company‑sponsored outdoor events, celebrations for milestones, trips for the entire team and sponsorships to participate at international company events at exotic destinations
• Profit‑sharing bonuses based on company growth, tenure and performance
• Paid time off – maternity, paternity, and marriage leave
• Insurance for the whole family