Principal Associate - Sourcing

Myntra; Bengaluru; On-site; INR 280,000 - 400,000; Full time

Job summary

Myntra, India's leading fashion and lifestyle platform, is seeking a senior role to drive Brand Strategy and align product initiatives with market demands. You will collaborate across Design, Sourcing and Brand Management to ensure cohesive brand execution and timely delivery of samples.

The candidate will manage PLM specs, lead reviews, and maintain strict SLA adherence while driving KPI reporting and continuous improvement across the development calendar.

Qualifications

• Ability to internalize brand DNA and product alignment across fashion categories.
• Master brand fit blocks and ensure global fit integrity for end consumers.
• Coordinate with Sourcing, Design, Brand Management and leadership.

Responsibilities

• Internalize Brand DNA and target consumer demographics and price architecture.
• Lead cross-functional collaboration and ensure clear translation of tech packs to vendors and COE.
• Manage PLM specs, lead proto/PP review sessions, and enforce 48-hour feedback cycles.
• Map product development timeline and ensure PP/Gold Seal approvals 3 days before deadlines.
• Monitor FTR metrics, analyze returns and drive improvements with COE audits.
• Participate in quarterly stakeholder feedback to drive performance improvements.

Skills

Brand strategy

Cross-functional collaboration

Timeline management

Vendor communication

Job description

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

Roles and Responsibilities

1. Brand Strategy & Product Alignment

• Internalize Brand DNA: Deeply understand the target consumer demographic, price architecture (margin limitations), and aesthetic expectations for the brand.
• Maintain Fit Consistency: Master the brand’s product categories and standardized Fit Blocks to ensure global fit integrity is delivered to the end consumer.

2. Cross-Functional Collaboration & Communication

• Lead the Design Handshake: Review design tech packs to ensure all technical information is comprehensive, accurate, and clearly translated for vendors and the COE (Center of Excellence).
• Stakeholder Alignment: Establish seamless communication channels across Sourcing, Design, Brand Management, and internal leadership.
• Facilitate COE Operations: Act as the liaison between the COE and vendors, ensuring accurate delivery of critical assets (size specs, reference samples, patterns, and markers).
• Weekly T&A (Time & Action) Reviews: Conduct weekly alignment meetings with stakeholders to review the Buy Plan and accurately forecast sample volumes for the upcoming weeks and months.

3. Technical Design & Sample Management

• PLM & Spec Management: Develop accurate size specifications for every style, upload them to the PLM system, and ensure vendors fully comprehend the technical requirements.
• Lead Sample Reviews: Facilitate cross-functional sample review sessions (Proto and Pre-Production/Gold Seal) alongside the Design team.
• Strict SLA Adherence: Consolidate design and technical comments, communicating them to vendors and updating the PLM system within a strict 48-hour window.

4. Calendar & Timeline Management

• Action Calendar Execution: Manage the product development timeline, mapping Proto requirements and size specs against the line assortment strategy.
• Buy Plan Management: Drive the Pre-Production (PP) / Gold Seal approval process, ensuring timelines are managed and resolved within a 3-day SLA.
• Production Readiness: Ensure all PP samples are fully approved at least 45 days prior to the ex-factory delivery date.
• System Updates: Ensure timely management of size specs (style-level and seasonal master charts), style attributes, and routine system updates (e.g., Dexter/PLM).

5. Quality Assurance & KPI Reporting

• First-Time Right (FTR) Metric: Monitor Proto and PP rejection rates. Conduct thorough root-cause analyses to continuously improve the FTR hit rate. sample types, and approval statuses. If rejected, clearly categorize the root cause:
  • Workmanship/Out-of-tolerance issues
• Return Rate Optimization: Analyze customer return data to formulate and execute actionable plans that reduce fit and quality-related returns.
• Vendor Pattern Auditing: Collaborate with the COE to audit and validate the accuracy of
• Weekly Reporting: Flash key metrics (Proto/PP counts, system updates, spec statuses) and report pending action items to the Line Manager/Team Lead.

6. Continuous Professional Development

• 360-Degree Feedback: Participate in a comprehensive stakeholder feedback loop every quarter (3 months). Work in agreement with the Team Lead to develop and execute targeted performance improvement plans based on these insights.

Qualifications & Experience:

• 10+ years of experience with Fashion Background.
• Understanding of Pattern making/ Garment construction/ Risk assessment
• Ability to communicate with vendors/ cross functional teams
• Comfortable with Timeline/ Data management