Deputy Director - Storefront

Myntra; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Myntra, India's leading fashion and lifestyle platform, seeks a dynamic Deputy Director to head the Sell Side for Sports, Footwear and Athleisure. You will own the P&L, drive revenue growth, and shape the consumer journey on the platform, leading a 6+ member team and coordinating with central marketing, product, and revenue teams.

You will oversee visual merchandising, catalog quality, product ranking, and discovery, while driving traffic via organic and paid channels.

Qualifications

• MBA from a Tier-1 institute is highly preferred.
• 6–10 years of total experience in E-commerce, Retail, or FMCG sectors.
• Strong understanding of Digital Marketing metrics (CAC, LTV, CTR, ROAS).
• Expertise in Merchandising and Consumer Behavior analysis.
• Proven track record of people management (5+ team members).
• High analytical thinking with ability to translate data into strategy.

Responsibilities

• Visual Merchandising: Oversee store-front management and drive catalog quality and visual appeal to maximize conversion.
• Inventory Visibility: Optimize product ranking and discovery for the right customer segments.
• Events & Activations: Plan and execute large-scale platform events (e.g., EORS, Big Fashion Festival) for Sports & Footwear.
• Traffic & Marketing Strategy: Grow organic and inorganic traffic; liaison with Central Marketing for campaigns.
• Team Leadership & Stakeholder Management: Lead category managers and analysts; collaborate with Buy Side, Supply Chain, Product, and Tech.
• Cross-Functional Collaboration: Break bottlenecks across teams to improve customer NPS.

Skills

Digital marketing metrics

Merchandising

Consumer behavior analysis

People management

Analytical thinking

Excel

SQL

Customer obsession

Education

MBA (Tier-1 institute preferred)

Tools

Excel

SQL

Job description

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

Job Summary

We are looking for a dynamic and analytical leader to head the Sell Side for one of our highest

engagement categories: Sports, Footwear, and Athleisure.

As the Deputy Director, you will own the P&L, drive revenue growth, and shape the consumer

journey on the platform. You will be responsible for orchestrating the "Demand" side of the business—ensuring the right products get the right visibility at the right price. You will lead a high-

performing team of 6+ members and collaborate extensively with central marketing, product, and

revenue teams.

Key Responsibilities

• Visual Merchandising: Oversee the store-front management. Ensure high-quality cataloging, curation, and visual appeal to maximize conversion rates.
• Inventory Visibility: Optimize product ranking logic and discovery mechanisms to ensure the right assortment is visible to the right customer segments.
• Events & Activations: Lead the planning and execution of large-scale platform events (like EORS, Big Fashion Festival) specifically for the Sports & Footwear category.

Traffic & Marketing Strategy

• Traffic Growth: Strategize to increase both Organic (SEO, direct) and Inorganic (Paid, CRM, Push Notifications) traffic to the category pages.
• Marketing Liaison: Act as the primary bridge between the category and the Central Marketing Team. Co-create off-platform activation plans, influencer marketing strategies, and brand campaigns to drive category awareness.

Team Leadership & Stakeholder Management

• People Management: Lead, mentor, and develop a team of 2+ category managers and analysts. Foster a high-performance culture and manage succession planning.
• Cross-Functional Collaboration: Work closely with the Buy Side (Sourcing/Brand partnerships), Supply Chain, Product, and Tech teams to remove bottlenecks and improve customer NPS.

Key Requirements

• Education: MBA from a Tier-1 institute is highly preferred.
• Experience: 6–10 years of total experience with significant exposure to E-commerce, Retail, or FMCG sectors.
• Functional Skills:
  • Deep understanding of Digital Marketing metrics (CAC, LTV, CTR, ROAS).
  • Expertise in Merchandising and Consumer Behavior analysis.
• Leadership: Proven track record of managing mid-sized teams (5+ members).
• Analytical Thinking: Ability to synthesize complex data into actionable business strategies. High proficiency in Excel/SQL is a plus.
• Customer Obsession: A deep understanding of the sneaker culture, athleisure trends, and the sports retail landscape.
• Execution Excellence: Bias for action and ability to work in a high-paced, high reward