Primary Market Research Consultant

IQVIA LLC; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

IQVIA is seeking a Primary Market Research Consultant to design, execute, and analyze quantitative PMR studies across multiple therapy areas. You will translate client objectives into rigorous research methodologies and insights, while leading stakeholder communications and ensuring timely, high-quality deliverables.

The role requires 4–8 years in PMR, strong data interpretation skills, and experience in healthcare market research or consulting.

Qualifications

• Bachelor’s or Master’s degree in Life Sciences; MBA preferred.
• 4–8 years of experience in PMR.
• Experience in consulting and market research within the pharmaceutical domain.
• Experience/ academic background in Healthcare (Pharma, Life Sciences, Biotechnology, Healthcare services).
• Experience with quantitative PMR research across therapy areas.
• Strong interpretation and analysis (quantitative, qualitative, data integration).
• Ability to map client needs to data and its application.
• Experience in questionnaire and discussion guide design.

Responsibilities

• Lead the execution of quantitative PMR projects, including ATUs, market assessments, segmentation, pricing and messaging research across multiple therapy areas.
• Independently design and refine questionnaires and discussion guides based on client objectives.
• Drive the analytical workstream: data validation, tabulation review, coding oversight, table specs, interpretation and synthesis of insights.
• Develop deliverables translating research findings into actionable recommendations and client implications.
• Manage day-to-day stakeholder interactions, provide project updates and resolve issues while maintaining client relationships.
• Oversee project governance, timelines, risks, and quality control to meet IQVIA standards.
• Mentor Associate Consultants and Analysts to build capability and performance.

Skills

Data interpretation

Analytical thinking

Communication

Presentation skills

Education

Bachelor’s or Master’s in Life Sciences

MBA preferred

Tools

MS Word

PowerPoint

Excel

Job description

Job Description: Primary Market Research Consultant

About the team

The role sits within the Research & Intelligence (R&I) team, which specializes in delivering integrated market research solutions by combining Primary Market Research (PMR) with Secondary Desk Research (SDR) to generate actionable insights for clients. The team leverages multiple data sources, advanced research methodologies, and leading-edge PMR capabilities to provide a holistic understanding of markets, stakeholders, and evolving healthcare landscapes.

Role Summary

• Data-driven and detail-oriented Quantitative Primary Market Research Consultant who can support the design, execution, and analysis of quantitative PMR studies independently
• The ideal candidate will work closely with cross-functional team to deliver actionable insights that inform strategic decisions in the healthcare and pharmaceutical sector
• Reporting to Senior Consultant / Assoc Principal

Responsibilities

• Lead the execution of quantitative Primary Market Research (PMR) projects, including ATUs, demand estimation, market assessments, patient journey/patient flow studies, segmentation, pricing and messaging research, and other strategic research initiatives, across multiple therapy areas, ensuring high-quality and timely delivery
• Independently design and refine questionnaires, discussion guides, and research instruments, translating client business objectives into robust research methodologies and actionable learning plans
• Drive the analytical workstream, including data validation, tabulation review, open-end coding oversight, table specification development, advanced data interpretation, and synthesis of key insights, ensuring analytical rigor and business relevance
• Develop compelling, insight-driven client deliverables by translating complex research findings into clear business narratives, strategic implications, and actionable recommendations that address key client objectives.
• Manage day-to-day stakeholder interactions, including project updates, status calls, research discussions, and issue resolution, while building strong working relationships and ensuring a positive client experience. Support stakeholder in client communication
• Own project governance and delivery excellence by overseeing timelines, risks, quality control processes, and resource coordination, ensuring all deliverables meet IQVIA quality standards and are client-ready
• Mentor and provide guidance to Associate Consultants and Analysts, reviewing their work, supporting capability development, and fostering a culture of continuous learning and high performance
• Demonstrate strong consulting and problem-solving skills by contributing to study design, hypothesis generation, insight generation, and strategic recommendations that help clients make informed business decisions
• Act as a proactive individual contributor, managing multiple projects simultaneously with minimal supervision while driving operational efficiency, innovation, and best practices across engagements
• Demonstrate flexibility and curiosity to work across a broad range of sectors within the Healthcare industry, including Pharmaceuticals, Life Sciences, Biotechnology, Medical Devices, and Healthcare Services, developing a strong understanding of industry trends and business challenges
• Contribute to business growth through support of proposal development, capability presentations, thought leadership initiatives, and knowledge-sharing activities, helping strengthen the team's market research capabilities and client relationships.

What we’re looking for:

• Bachelor’s or Master’s degree in Life Sciences; MBA preferred
• 4–8 years of experience in PMR. Preferential consideration will be given to candidates with experience in consulting and market research within the pharmaceutical domain
• Experience/ academic background for sectors encompassing HealthCare industry (Pharmaceutical, Life Sciences, Biotechnology and Healthcare services)
• Experienced with quantitative PMR research and on a variety of therapy areas
• High skills of interpretation and analysis (quantitative, qualitative and integration of different sources of data assets)
• Ability to understand the link between client needs, data and its application
• Experience in designing/ developing questionnaire and discussion guide as per client’s objective
• Excellent communication, storytelling, and presentation skills
• Good innovative thinking abilities and solution-oriented approach to work
• Should be very comfortable with MS Word, PowerPoint, and Excel
• Ability to manage multiple priorities and deliver under pressure
• Ability to guide junior team members effectivel

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism. IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide. To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us.