Primary Market Research

IQVIA; Gurugram District; Hybrid; INR 900,000 - 1,300,000; Full time

Job summary

IQVIA in India (Gurugram) is hiring for an Associate Consultant/Consultant hybrid role with 2–8 years of experience in pharma/healthcare market research. You will conduct in-depth client research, design market tools, ensure data quality, and deliver insightful, compliant reports.

Strong analytical and communication skills are essential for cross-functional collaboration and client delivery. The position offers a hybrid work model, exposure to end-to-end project management, and opportunities to

Qualifications

• Strong expertise in healthcare market research and client deliverables.
• Experience with trackers/ATUs, demand assessments, segmentation, and audits.
• Project management experience and consulting exposure is a plus.
• Excellent analytical and written/verbal communication abilities.

Responsibilities

• Conduct in-depth research on potential clients, products and therapeutic areas.
• Design or revise market research tools (screeners, questionnaires, guides).
• Ensure data accuracy via validation, sanity checks and outliers adjustments.
• Develop clear visualizations in PowerPoint and BI tools to communicate findings.
• Perform QC checks and ensure client-ready reports meet standards.
• Document meetings with insights and next steps for the team.
• Lead complex data analysis with weights and advanced techniques as needed.
• Manage end-to-end project execution from design to delivery.
• Collaborate with cross-functional teams; ensure compliant project activity.

Skills

Analytical skills

Written communication

Verbal communication

Insight generation

MS PowerPoint

Excel

Self-motivated

Accountability

Education

MBA in Healthcare market research

Master's in Pharma/Biochemistry/Medical Microbiology

Bachelor's in Pharma/Biochemistry/MB

Tools

PowerPoint

Excel

Analytical tools

Job description

Project Role: Associate Consultant/ Consultant

Work Experience: 2- 8 years

Work Mode: Hybrid

Essential Duties and Responsibilities:

• Conduct in-depth research on potential clients, products, and therapeutic areas to build a strong understanding of client objectives and market dynamics
• Contribute to the design and/or revision of market research tools, including screeners, questionnaires, and discussion guides, ensuring alignment with client and business goals.
• Ensure data accuracy through rigorous validation, sanity checks, and outlier adjustments.
• Develop clear, compelling, and insightful visualizations using PowerPoint and BI tools to effectively communicate findings and support client decision-making.
• Perform comprehensive quality control (QC) checks, including data verification, formatting reviews, proofreading, and comparison with previous deliverables to ensure high-quality, client ready reports.
• Document internal and client meetings with detailed, insightful notes that summarize key discussion points and outline actionable next steps for the project team.
• Lead complex data analysis tasks, including applying statistical weights and other advanced analytical techniques as required.
• Manage end-to-end project execution, including survey design, fieldwork planning, data analysis, client delivery, and handling follow-up requests.
• Collaborate effectively with cross-functional teams to ensure seamless project execution and delivery of high-impact insights.
• Ensure all project activities comply with client specific and IQVIA’s internal compliance and regulatory standards.

Qualifications/ Key Skills:

• Master's/ Bachelor’s in Pharma, Biochemistry, Medical Microbiology
• MBA with primary market research experience in healthcare domain
• Excellent analytical skills, written and verbal communication skills.
• Self-motivated, accountable, can be counted on to get the job done with integrity.
• Ability to draw insights and answer client business questions.
• Proficient skills in MS PowerPoint, Excel, and analytical tools
• Ability to exercise judgment and work in a fast-paced environment.

Experience:

• Preferred: 2.5+ years of experience in Primary Market Research and Strategy within the healthcare domain.
• Expertise: Proven hands-on experience in conducting both Quantitative and/or Qualitative primary research studies, including Trackers/ ATUs, Demand Assessments, Segmentation, and Chart Audits.
• Project Management: Strong track record of effectively managing projects.
• Consulting Experience: Prior consulting experience is an asset.