Praxis Global Alliance - Associate Manager - Strategic Business Development

Praxis Global Alliance; Mumbai; Hybrid; INR 900,000 - 1,100,000; Full time

Job summary

Praxis Global Alliance, based in Asia with a global footprint, seeks a growth-focused business development professional in Mumbai. You will drive high-quality meetings with senior decision-makers and support conversion through structured outreach and pre-sales collaboration.

The role emphasizes cultivating CXO-level relationships, maintaining CRM pipelines, and delivering weekly status updates to leadership, while meeting ambitious monthly KPIs.

Qualifications

• Proven track record of meeting monthly targets.
• Experience engaging with CXO-level stakeholders.
• Strong communication and persuasive abilities.
• Comfortable with high‑quality outreach in a target-driven environment.

Responsibilities

• Identify decision-makers in target organizations.
• Develop database of prospects for Praxis verticals.
• Drive cold outreach and meeting alignment for Associate Partners and Partners.
• Conduct detailed research to increase connection credibility.
• Maintain CRM data including pipeline status and outcomes.
• Build relationships to qualify opportunities and ensure repeat engagement.
• Align with Praxis leaders for opportunity qualification.
• Collaborate with internal teams in proposal creation and pre-sales support.
• Track market trends and craft pitches aligned with Praxis solutions.
• Provide weekly CRM reports to leadership on pipeline and conversions.

Skills

Monthly targets

CXO interactions

Communication skills

Persuasion skills

Outbound outreach

CRM usage

Tools

CRM software

Job description

About Praxis Global Alliance: Praxis Global Alliance is an Asia-based next-generation management consulting firm that helps businesses solve complex challenges and perform better. We are making consulting 'Practical'. Praxis brings the power of AI and cutting edge research in day to day client work which helps them cut time and costs. We help organizations unlock superior growth, profit and value creation outcomes. We are obsessed with creating superior outcomes for our clients. We take a holistic systemn view of client problems so that our solutions actually yield the benefits on the ground.

Our teams are specialists in their practices with direct operating experience and advise clients with forward-deployed capabilities in AI and Digital. Our solutions are more practical because we combine proprietary data & market intelligence, deep on-ground research network, and wide digital & AI ecosystem. Praxis works closely with enterprises, investors, founders, and public sector stakeholders to deliver industry leading business impact, and most clients find our style of management consulting 'collaborative', 'hands-on' and 'fresh'.

Praxis Solutions Help Clients

• Grow Value: We help our clients become more valuable. We partner with financial sponsors, strategic acquirers, and enterprises to formulate profit-pool driven strategy, transform business processes, conduct due diligence on investments & business plans, create and execute post-acquisition value creation blueprints.
• Grow Revenue: Our clients grow faster than competition. We help organizations accelerate growth through core business growth, expand into adjacencies, activate go-to-market strategies, develop products & channels, optimize pricing & monetization, and turn around brands.
• Grow Performance: We enable our clients to perform better. Our deep operational and execution capabilities enable us to improve productivity, unlock operational efficiencies, transform cost structures, make supply chains responsive and agile, and enhance overall business performance through hands-on transformation and execution leadership.
• Grow AI: We pioneered 'Business First AI'. We help unlock real business value from AI and Digital. Our advisory and execution weaves our AI ecosystem and 'forward deployed' teams. We help organizations prioritize and clarify our Technology and AI agenda and drive cross-functional implementation end-to-end so clients realize the business value out of every AI and Digital initiative.

While we are based in Asia, our experience spans across the globe. Praxis Global Alliance has served clients in over 40 countries through a multidisciplinary team of consultants with real operating experience, AI/ML developers, data scientists and forward deployed consultants who work closely with CXOs, founders and investors to create long-term value and lasting impact. Our clients #GrowWithPraxis and find our teaming approach humble and collaborative.

About The Role

Drive consistent pipeline generation by aligning high-quality meetings with senior decision-makers and supporting conversion through structured business development efforts.

Location:

Mumbai

Presence:

Hybrid

Key Performance Indicators (KPIs)

• Meetings Aligned: Minimum 3 - 4 meetings/week with CXOs / Senior leadership / Founders
• Leads generated: 50-60 new credible senior prospects added to CRM per month with credible details and permissions to send Praxis Insights and other mailers.
• 20 - 25 qualified buyer leads/month
• Contracts converted: Minimum 2 contract closures for consulting engagements per month. Requirement waived off for first 2 months after joining.

Key Responsibilities

• Identify and connect with decision-makers (CXOs, Directors, VPs) in target organizations (Founders of startups who have raised >$30M equity or Corporates with ₹500 Cr+ turnover)
• Develop database of prospective client for Praxis verticals using appropriate shortlisting criteria to generate the Calling list on a weekly basis.
• Drive cold outreach, lead qualification, and meeting alignment for Associate Partners and Partners. Various channels can be used including attending physical events, industry forums, tele-calling and other means.
• Conduct detailed research on companies, industries, and stakeholders prior to outreach to make the connect credible and increase chances of conversion.
• Maintain accurate CRM data, including pipeline status, meeting outcomes, and follow-ups
• Build and nurture relationships with prospects to qualify opportunities accurately and ensure repeat engagement
• Align with consulting leaders in Praxis for opportunity qualification
• Collaborate with internal teams in proposal creation and pre-sales support
• Track market trends and generate conversation-opening pitches aligned with Praxis solutions
• Through the CRM, provide weekly reporting to leadership on pipeline, meetings, and conversions

Ideal Candidate Profile

• Proven track record of meeting monthly targets: meetings, conversions
• Experience working with senior stakeholders (CXO level)
• Strong communication and persuasion skills
• Comfortable with high-quality outreach and a target-driven environment

Variable Incentives Will Be Linked To

• Qualified opportunities generated beyond minimum threshold of 2 per month
• Revenue contracts closed beyond minimum threshold of 1 per month