Praxis Global Alliance - Associate Manager (Lead Generation) - Strategy Office

Praxisga; Mumbai; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Praxisga in Mumbai is seeking an Associate Manager for Lead Generation to drive consistent pipeline generation by aligning meetings with senior decision-makers. The role demands engaging with CXOs and generating quality leads through various outreach methods.

The ideal candidate should possess strong communication skills, a proven track record of meeting targets, and the ability to thrive in a target-driven environment. This hybrid role offers variable incentives linked to performance.

Qualifications

• Proven track record of meeting monthly targets related to meetings and conversions.
• Experience engaging with senior decision-makers effectively.
• Ability to maintain accurate CRM data and manage outreach efficiently.

Responsibilities

• Identify and connect with decision-makers in target organizations.
• Develop a database of prospective clients for Praxis verticals.
• Drive cold outreach, lead qualification, and meeting alignment.
• Conduct detailed research on companies and stakeholders.
• Maintain accurate CRM data including pipeline status.
• Build and nurture relationships with prospects.
• Align with consulting leaders for opportunity qualification.
• Collaborate with internal teams for proposal creation.
• Track market trends and generate pitches aligned with solutions.
• Provide weekly reporting on pipeline and conversions.

Skills

Strong communication and persuasion skills

Experience working with senior stakeholders (CXO level)

Proven track record of meeting monthly targets

Comfortable with high-quality outreach

Job description

Praxis Global Alliance - Associate Manager (Lead Generation) - Strategy Office

7-10

Full-Time

About the Role:

Drive consistent pipeline generation by aligning high-quality meetings with senior decision-makers and supporting conversion through structured business development efforts.

Presence: Hybrid

Key Performance Indicators (KPIs)

• Meetings Aligned: Minimum 3 - 4 meetings/week with CXOs / Senior leadership / Founders
• Leads generated: 50-60 new credible senior prospects added to CRM per month with credible details and permissions to send Praxis Insights and other mailers.
• Contracts converted: Minimum 2 contract closures for consulting engagements per month. Requirement waived off for first 2 months after joining.

Key Responsibilities

• Identify and connect with decision-makers (CXOs, Directors, VPs) in target organizations (Founders of startups who have raised >$30M equity or Corporates with ₹500 Cr+ turnover)
• Develop database of prospective client for Praxis verticals using appropriate shortlisting criteria to generate the Calling list on a weekly basis.
• Drive cold outreach, lead qualification, and meeting alignment for Associate Partners and Partners. Various channels can be used including attending physical events, industry forums, tele-calling and other means.
• Conduct detailed research on companies, industries, and stakeholders prior to outreach to make the connect credible and increase chances of conversion.
• Maintain accurate CRM data, including pipeline status, meeting outcomes, and follow-ups
• Build and nurture relationships with prospects to qualify opportunities accurately and ensure repeat engagement
• Align with consulting leaders in Praxis for opportunity qualification
• Collaborate with internal teams in proposal creation and pre-sales support
• Track market trends and generate conversation‑opening pitches aligned with Praxis solutions
• Through the CRM, provide weekly reporting to leadership on pipeline, meetings, and conversions

Ideal Candidate Profile

• Proven track record of meeting monthly targets: meetings, conversions
• Experience working with senior stakeholders (CXO level)
• Strong communication and persuasion skills
• Comfortable with high-quality outreach and a target‑driven environment

Variable Incentives will be linked to:

• Qualified opportunities generated beyond minimum threshold of 2 per month
• Revenue contracts closed beyond minimum threshold of 1 per month