PR & Communications - Brands

Chtrbox; India; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Chtrbox is seeking a seasoned PR professional to own end-to-end PR for onboarded brands, shaping market visibility and brand perception at scale.

You will build media relationships, craft tailored narratives, and execute comprehensive PR plans across campaigns and ongoing visibility, including thought-leadership opportunities.

Qualifications

• 3–6 years of experience in PR/communications (agency or in-house).
• Strong media network with proven coverage.
• Experience in building brand narratives and profiling.
• Ability to craft and execute tailored PR strategies end-to-end.
• Strong storytelling, writing, and pitching skills.
• Experience in managing PR crises and stakeholder communication.
• Highly collaborative with cross-team coordination.

Responsibilities

• Own and drive PR strategy for onboarded brands, ensuring differentiated positioning.
• Build and nurture strong relationships with media, journalists, editors, and industry stakeholders.
• Develop tailored PR narratives for brands based on audience.
• Conceptualize and execute PR plans including pitches, press releases, media kits, and assets.
• Position brands and leadership as thought leaders via interviews, features, and opportunities.
• Identify and unlock high-impact visibility opportunities across media and platforms.
• Manage reputation and crisis communications to safeguard brand equity.
• Collaborate cross-functionally with client servicing, marketing, and brand teams.
• Work with brands to align PR efforts with long-term growth.
• Establish processes and SOPs to streamline PR workflows and improve efficiency.
• Track and evaluate PR performance (coverage quality, share of voice, impact).

Skills

Media relations

Storytelling

Writing

Pitching

Crisis communication

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree in Communications

Tools

Media monitoring tools

Press release distribution platforms

Job description

Own and drive end-to-end PR for leading brands- crafting sharp narratives, unlocking high-impact media visibility, and building strong market positioning.

If you thrive at the intersection of strategy and execution, and know how to turn brand stories into headlines, this role puts you at the forefront of shaping brand perception at scale.

• Own and drive PR strategy for the onboarded brands, ensuring consistent and differentiated positioning
• Build and nurture strong relationships with media, journalists, editors, and key industry stakeholders
• Develop tailored PR narratives for brands based on their audience
• Conceptualize and execute PR plans including pitches, press releases, media kits, and communication assets across campaigns and ongoing visibility
• Position brands and leadership as thought leaders through interviews, features, panels, and industry opportunities
• Identify and unlock high-impact visibility opportunities across media, industry platforms, and cultural moments
• Strategically source and facilitate visibility-led opportunities including editorial features, and curated experiences that enhance brand positioning and public image
• Manage reputation and crisis communications, ensuring timely and strategic responses to safeguard brand equity
• Collaborate cross-functionally with client servicing, marketing, and brand teams to ensure integrated storytelling and execution
• Work closely with brands to understand their brand goals and align PR efforts with their long-term growth
• Establish processes and SOPs to streamline PR workflows, improve efficiency, and ensure consistency in execution
• Track and evaluate PR performance, including media coverage quality, share of voice, and impact of PR initiatives

Qualifications

• 3-6 years of experience in PR/communications (agency or in-house)
• Strong media network with a proven track record of securing impactful coverage
• Experience in building brand narratives and profiling
• Ability to craft and execute tailored PR strategies end-to-end
• Strong storytelling, writing, and pitching skills
• Experience in managing PR crises and stakeholder communication
• Highly collaborative with the ability to work across teams and external partners.