PPC Executive

Parul University; Vadodara; On-site; INR 400,000 - 650,000; Full time

Job summary

Parul University in Vadodara is seeking a PPC Executive to manage and optimize paid campaigns across Google Ads, Meta Ads, and other platforms. The role emphasizes lead generation for courses and admissions with a strong ROI focus.

You will implement tracking (GA4, pixels), test ad formats, and collaborate with marketing and CRM teams to drive high-quality inquiries and enrollments.

Qualifications

• Hands-on experience in lead generation for education sector.
• Experience with Google Ads and Meta Ads for ROI-focused campaigns.
• Strong understanding of campaign metrics and ROI-driven optimization.
• Knowledge of tracking technologies (GA4, conversion pixels).
• Ability to plan and optimize budgets across platforms.

Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads and Meta Ads.
• Manage budgets to maximize ROI across platforms.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor KPIs (CPL, CTR, ROAS, conversions) and optimize accordingly.
• Create and test ad copy, creatives, and landing pages.
• Generate weekly/monthly performance reports with insights.
• Collaborate with design, content, and CRM teams for success.

Skills

Lead generation

Campaign optimization

Keyword research

Audience targeting

Performance marketing

ROI optimization

A/B testing

Tools

GA4

GTM

Marketing automation

Google Ads

Meta Ads Manager

Job description

We are looking for a performance-driven PPC Executive to manage and optimize paid marketing campaigns across platforms like Google Ads and Meta. The ideal candidate should have hands-on experience in lead generation, especially within the education sector, and a strong understanding of ROI-focused campaign strategies.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Other platforms (LinkedIn Ads, Adroll, Taboola, Outbrain, Etc)
• Drive high-quality lead generation for courses, admissions, and programs
• Perform keyword research, competitor analysis, and audience targeting
• Monitor campaign performance and optimize based on KPIs (CPL, CTR, ROAS, conversions)
• Create and test ad copy, creatives, and landing page strategies
• Manage budgets efficiently to maximize ROI
• Implement tracking using:
• Google Analytics (GA4)
• Conversion tracking & pixels
• Generate weekly/monthly performance reports with actionable insights
• Collaborate with design, content, and CRM teams for campaign success

Why Join Us?

• Work on high-budget, large-scale campaigns across multiple platforms
• Exposure to end-to-end performance marketing funnel (awareness to conversion)
• Hands-on experience with advanced tools like GA4, GTM, and marketing automation
• Opportunity to experiment with A/B testing, new ad formats, and growth strategies