Podcast - Content Strategist

Praper; Chandigarh; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Free therapy sessions

Flexible holiday policy

Health insurance

Birthday leave

Team events

Promote-from-within culture

Job summary

Praper Media seeks a Creative Podcast Content Strategist to plan engaging podcast content, identify powerful moments, and develop compelling storylines for short-form clips and trailers. You will ensure content resonates with target audiences and leverage fintech and finance topics where relevant.

The role requires shaping episode flow, conducting research, and collaborating with editors and motion designers to translate strategy into final content.

Qualifications

• 1-4 years of experience in content strategy, content creation, podcast production, or a similar role.
• Strong understanding of podcasts, YouTube content, short-form video, and social media storytelling.
• Excellent storytelling skills with the ability to identify strong hooks and viral moments.
• Strong research and analytical skills with attention to accuracy and fact-checking.
• Understanding of audience behaviour, retention, trends, and content performance.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced, creative, and deadline-driven environment.
• Knowledge about FinTech/Finance, geopolitics, science, and other topics.
• Candidates with FinTech, BFSI, finance creators, business podcasts, or finance-focused YouTube channels will be preferred.

Responsibilities

• Identify high-energy moments, key insights, and takeaways to create 90-120 second trailers and short-form content.
• Analyze conversations and refine questions, topics, and segments for stronger narrative and audience experience.
• Develop opening hooks, curiosity gaps, storytelling angles, and retention points.
• Suggest relevant B-rolls, sound effects, visuals, and data points to enhance storytelling.
• Identify opportunities to repurpose long-form episodes into shorts, reels, and platform-specific clips.
• Stay updated with podcast and short-form content trends and incorporate them into strategies.
• Conduct research to support narratives with statistics and industry insights.
• Collaborate with editors, motion designers, and creative teams to realize the strategic vision.

Skills

Content strategy

Podcast production

Storytelling

Research & fact-checking

Audience analytics

Communication

Job description

Praper Media is seeking a creative and strategic Podcast-Content Strategist to work closely with our podcast editing and content teams. The role involves planning podcast content, identifying powerful moments, developing engaging storylines, improving episode flow, and ensuring every piece of content resonates with its target audience. A background or prior experience in the FinTech/Financial Services industry will be a strong plus, especially for candidates who understand topics such as fintech, banking, investments, startups, financial markets, digital payments, or emerging financial technologies.

Key Responsibilities

• Podcast & Content Strategy: Identify high-energy moments, key insights, controversial opinions, and valuable takeaways to create engaging 90-120 second podcast trailers and short-form content.
• Storytelling & Content Flow: Analyze podcast conversations and recommend rearrangement or refinement of questions, topics, and segments to create a stronger narrative and better audience experience.
• Hook & Retention Strategy: Develop strong opening hooks, curiosity gaps, storytelling angles, and retention points that capture attention within the first few seconds.
• Visual & Audio Direction: Identify relevant B-rolls, sound effects, graphics, visual references, and verified statistics/data points that can enhance storytelling and make content more impactful.
• Content Repurposing: Identify opportunities to transform long-form podcast episodes into shorts, reels, trailers, social media clips, carousels, and other platform-specific content.
• Trend Analysis: Stay updated with the latest podcast, YouTube, Instagram, storytelling, and short-form content trends and incorporate relevant trends into content strategies.
• Research & Fact Checking: Conduct research to support podcast narratives with relevant and verified statistics, examples, industry insights, and current trends.
• Collaboration: Work closely with podcast editors, motion designers and creative teams to ensure the strategic vision is effectively translated into the final content.

Required Skills & Qualifications

• 1-4 years of experience in content strategy, content creation, podcast production, digital media, or a similar role.
• Strong understanding of podcasts, YouTube content, short-form video, and social media storytelling.
• Excellent storytelling skills with the ability to identify strong hooks, narratives, and viral-worthy moments.
• Strong research and analytical skills with attention to accuracy and fact-checking.
• Understanding of audience Behaviour, retention, trends, and content performance.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced, creative, and deadline-driven environment.
• Knowledge about multiple niches like FinTech/Finance industry , Geopolitics , Science and other general topics.
• Candidates who have worked with FinTech, BFSI, financial creators, business podcasts, investment content, or finance-focused YouTube channels will be preferred.

Perks of Being Part of Praper Media

• Access free, unlimited therapy sessions because mental health always comes first.
• Benefit from a flexible holiday policy that supports a healthy work-life balance.
• Enjoy comprehensive health insurance coverage for you.
• Enjoy paid birthday leave so you can truly celebrate your special day.
• Celebrate team achievements with fun month-end parties and engaging team gatherings.
• Build your career with us through a strong promote-from-within culture that recognises great work.