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Ford Motor Company in Bengaluru seeks a leader to drive the adoption of EDP products across teams and domains, delivering measurable growth in onboarded users and faster onboarding.
The role combines marketing, product management, and pre-sales disciplines to scale adoption across a global enterprise with executive visibility and cross-functional impact.
Adoption: Measurable, sustained growth in the number of teams, domains, and unique active users onboarded onto EDP products (primary success metric).
Pipeline Velocity: Reduced time from first engagement to onboarded/active usage for new teams and domains.
Awareness & Engagement: Increased reach and engagement across internal marketing channels (town halls, newsletters, demo attendance, community participation).
Expansion: Growth in usage depth/breadth within already-onboarded teams (more use cases, more users per team).
Feedback Loop Impact: Voice-of-customer insights measurably influencing the EDP roadmap and governance/metadata improvements.