Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS)

Amazon Inc.; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Amazon in Bengaluru is building its first horizontal self-serve decisioning platform. We seek a Product Marketing Manager to own adoption strategy and execution in a highly technical, multi-org setting where trust is earned.

You will lead demand generation, craft proof-based collateral, and align messaging across tenants and stakeholders like system owners and engineering leads. This role blends strategy with hands-on GTM execution.

Qualifications

• 5+ years of professional non-internship marketing experience.
• 5+ years of product or program management, product marketing, business development or technology experience.
• Experience communicating technical concepts using clear visuals.
• Experience driving demand and managing a customer funnel across multiple channels.
• Experience in marketing horizontal platforms or developer/infrastructure tools to enterprise audiences.
• Demonstrated ability to drive adoption in multi-stakeholder environments where buyer ≠ user ≠ sponsor.

Responsibilities

• Design and execute demand generation campaigns for platform adoption.
• Create onboarding demos, case studies, and proof-point collateral grounded in production data.
• Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs, and sponsors.
• Own the full adoption funnel: awareness → consideration → prototyping → onboarding → live.
• Develop messaging and positioning for technical and non-technical stakeholders across orgs.
• Collaborate with product, science, and engineering to translate platform capabilities into customer value narratives.
• Define and track adoption metrics and report health to platform leadership.

Skills

Marketing experience

Product/Program management

Clear technical communication

Demand generation across channels

Adoption in multi-stakeholder env.

Education

MBA or equivalent

Job description

Description

We are building Amazon's first horizontal self-serve decisioning platform — an intelligence layer that upgrades static rule-based systems into outcome-learning, context-aware decision engines. The platform serves multiple tenants across multiple organizations and domains, each with distinct adoption barriers, decision types, and stakeholder personas.

We are looking for a Product Marketing Manager to own and execute the adoption strategy for this platform. This is not a traditional marketing role — it requires equal parts strategic thinking, stakeholder management, and hands-on execution in a highly technical, multi-org environment where trust is earned.

Key job responsibilities

Demand Generation & Awareness

• Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform
• Create compelling experiential demos, case studies, and proof-point collateral grounded in production data
• Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs, and senior leadership sponsors

Adoption Funnel Ownership

• Own the full adoption funnel: awareness → consideration → prototyping → onboarding → live
• Identify and address persona-specific barriers at each stage — awareness and perceived ROI at the top, data readiness and bandwidth commitment in the middle, trust and governance at launch
• Build and maintain tenant pipeline visibility — track where each prospect is in their lifecycle and what moves them forward

Go-to-Market Execution

• Develop and iterate on messaging and positioning that resonates with technical and non-technical stakeholders across multiple organizations
• Create onboarding enablement assets: tenant-facing toolkits, self-serve assessment guides, workshop playbooks, and experiential prototyping materials
• Partner with product, science, and engineering teams to translate platform capabilities into customer-facing value narratives

Cross-Org Stakeholder Management

• Navigate complex multi-persona commitment structures (builder, system owner, sponsor) across organizational boundaries
• Build relationships with decision-makers in prospective tenant orgs and drive them through consideration cycles
• Work closely with UDE organizations to align defect-driven demand with platform onboarding pipeline

Measurement & Iteration

• Define and track adoption metrics: funnel conversion rates, time-to-onboard, awareness penetration, pipeline quality
• Run experiments on messaging, channels, and engagement tactics — iterate based on data
• Report adoption health to platform leadership with actionable insights

Basic Qualifications

• 5+ years of professional non-internship marketing experience
• 5+ years of product or program management, product marketing, business development or technology experience
• Experience communicating technical concepts and processes using clear, simple language and visuals
• Experience driving demand and managing a customer funnel across multiple channels
• Experience in building and driving adoption of new tools
• Experience marketing horizontal platforms or developer/infrastructure tools to internal or external enterprise audiences
• Demonstrated ability to drive adoption in multi-stakeholder environments where the buyer ≠ the user ≠ the sponsor

Preferred Qualifications

• Experience in platform adoption within large-scale technology organizations (internal platforms, SaaS, or enterprise tooling)
• Familiarity with ML/AI product marketing — ability to credibly engage with science and engineering teams
• Experience with multi-tenant platform economics and self-serve go-to-market models
• Background in change management or organizational adoption (navigating trust barriers, consideration cycles, cross-org alignment)
• Data-driven mindset: comfortable with funnel analytics, cohort analysis, and experimentation frameworks
• MBA or equivalent experience in product marketing strategy

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Company

- ADCI - BLR 14 SEZ - F07

Job ID: A10454690