Performance Marketing Lead

ExamDay (Dalvoy); Gurugram District; On-site; INR 1,500,000 - 2,000,000; Full time

Benefits offered by this job

Relocation support to Gurgaon

Health insurance

ESOPs

Free meals

Conveyance allowance

Job summary

Dalvoy AI in Gurgaon is seeking a performance marketing lead to own paid acquisition across Google and Meta for app and web. You will plan, launch and optimise campaigns, manage budgets and run structured tests to lift engaged, paying users.

Join early, relocate if needed, and benefit from meaningful ESOPs alongside health cover and meals as you help build India’s best test-prep platform.

Qualifications

• Strong hands-on experience managing Google and Meta campaigns for apps and websites.
• Track record of scaling spend while maintaining acquisition efficiency and explaining decisions.
• Working knowledge of GA4, Firebase, Meta Pixel and Conversions API; mobile attribution tools.

Responsibilities

• Plan, launch and optimise Google Ads and Meta Ads campaigns for app and web.
• Manage budgets, bidding, targeting and structure; forecast volumes and costs.
• Run experiments across creatives and audiences; coordinate with designers for new ads.
• Track sign-ups, activations and payments; work with product/engineering on conversions.
• Own reporting; monitor CAC, ROAS, payback and LTV beyond installs.
• Maintain reliable conversion tracking and investigate discrepancies.

Skills

Google Ads

Meta Ads

GA4

Firebase

Conversions API

Claude Code

Tools

AppsFlyer

Adjust

Job description

• Experience: 3+ years in performance marketing for consumer apps or internet businesses.
• Compensation: ₹15–20 LPA (based on experience and demonstrated results) + ESOPs

WHO WE ARE

We're a team of IIT Delhi alumni building Dalvoy AI, the only platform an aspirant needs to crack any government exam in India.

Within just a few months of launch, 1 in every 5 UPSC aspirants is already using Dalvoy for their preparation. We've raised our seed round from leading venture capital firms in India and are now building the team for our next stage of growth.

We're looking for exceptional people to join us early, take real ownership and help build India's best test-prep platform.

THE OPPORTUNITY

Own paid acquisition across Google and Meta, improve acquisition efficiency and scale campaigns that bring in engaged, paying users.

WHAT YOU'LL OWN

• Plan, launch and optimise Google Ads and Meta Ads campaigns across both app and web acquisition.


• Manage budgets, bidding, targeting and campaign structure. Forecast acquisition volumes and costs, monitor daily spend and decide when to stop, improve or scale campaigns.


• Run structured experiments across creatives, messaging, audiences and landing pages. Work with designers and video editors to maintain a regular pipeline of new ads and address creative fatigue.


• Track the journey from ad click to sign-up, activation and payment. Work with product and engineering to identify and resolve conversion drop-offs.


• Own campaign reporting and monitor acquisition cost, paid conversion, ROAS and payback. Evaluate campaign quality using renewals, retention and customer lifetime value, beyond installs and initial purchases.


• Maintain reliable conversion tracking and attribution. Investigate discrepancies between ad-platform reporting and actual business results.


• Use Claude Code to analyse campaign performance, automate reporting, research competitors and improve advertising workflows.

WHAT YOU BRING

• Strong hands-on experience managing Google and Meta campaigns for both apps and websites.


• A demonstrated record of scaling spend while maintaining or improving acquisition efficiency. Be ready to explain the budgets, results and decisions you personally owned.


• Working knowledge of GA4, Firebase, Meta Pixel and Conversions API, and mobile attribution tools such as AppsFlyer or Adjust.


• Strong analytical ability: comfortable investigating campaign and funnel data, designing experiments and translating findings into action.


• Hands-on experience using Claude Code in advertising workflows, with the ability to validate its outputs and translate insights into campaign decisions.

AI FLUENCY

Hands-on experience with Claude, Codex or comparable tools to automate workflows, check outputs and improve efficiency is required.

WHY JOIN US

• Work directly with the founders and take on broader responsibilities as Dalvoy grows.


• Upskill fast enough to lead your own area at Dalvoy, working hands-on with frontier AI tools every day.


• Meaningful ESOPs, sized for an early hire.


• Relocation support if you're moving to Gurgaon.


• Health insurance cover and periodic team offsites.


• Free meals and conveyance allowance.