Performance Marketing Lead

Beyondco Technologies; Chennai District, Coimbatore District, Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Safebox is seeking a Performance Marketer (Mobile Apps) to own paid user acquisition end to end for its consumer wealth app. You will manage campaigns across Meta, Google, and Apple platforms, test creatives, optimize budgets, and drive installs to activation and paid subscriptions.

This hands-on role requires depth in app install campaigns and strong analytics. You will work with an existing creative team, oversee measurement via MMPs, and ensure SKAN/AEM setups are correct, delivering

Qualifications

• Experience running paid user acquisition for B2C mobile apps.
• Hands-on expertise with Meta App Campaigns.
• Experience with MMPs (AppsFlyer, Adjust, Singular) and event mapping.

Responsibilities

• Own paid user acquisition end-to-end for mobile apps, from ad spend to activation.
• Manage Meta Advantage+ App Campaigns, Google App Campaigns, and Apple Search Ads.
• Test creatives, optimize funnel from install to paid subscription, and read cohorts.
• Configure event mapping, SKAN/AEM setup, and ensure post-install events fire correctly.

Tools

AppsFlyer

Adjust

Singular

Cohort analysis

Job description

Performance Marketer (Mobile Apps)

Location: Bangalore, Coimbatore , Chennai

About Safebox

Safebox is a SEBI-Regualted consumer wealth tech app helping Indian families organise and protect their wealth. We are a B2C product. Our users are everyday families, not businesses, and trust is at the centre of everything we do. We are past launch and now scaling paid user acquisition.

The role

We are looking for one person to own paid user acquisition end to end, from ad spend to a real, activated user. This is a hands-on execution role, not a strategy-only or brand role. You will run the accounts daily, test creative, manage budgets, and own the numbers.

This role is paid acquisition only. We are not looking for a generalist who also does brand, content, PR, or organic social. We want depth in app install campaigns.

What you will own

• Paid user acquisition across Meta Advantage+ App Campaigns (primary), Google App Campaigns, and Apple Search Ads.
• Campaign structure, bidding, budget pacing, and scaling without resetting the learning phase.
• Creative testing. Briefing, launching, and iterating ad creative against CPI and downstream conversion. You will work with our existing creative team, not produce assets yourself.
• Funnel performance from install to signup to activation to paid subscriber, read by source and campaign.
• Optimization strategy. Choosing the right event to optimise on at each volume stage, and graduating campaigns to deeper events as volume allows.
• The measurement that paid depends on. You will own the requirements and the reading of our MMP (AppsFlyer or Adjust), event mapping, SKAN and AEM setup, and making sure post-install events including paid subscription are firing correctly to Meta. You will work with engineering on the build, but you own that this works.

Must have

• You have run paid user acquisition for B2C mobile apps. This is the most important requirement. Tell us which apps, the scale of monthly spend, and the results.
• Hands-on experience with Meta App Campaigns. Google App Campaigns and Apple Search Ads are a strong plus.
• Real working knowledge of an MMP (AppsFlyer, Adjust, Singular, or similar). You can explain SKAN and AEM in plain language and you have set up event mapping before.
• You read cohorts, not just CPI. You measure install-to-activation by campaign in the MMP, not only in Ads Manager.
• You are comfortable owning a number and being held to it.

Nice to have

• Fintech or other trust-sensitive app experience.
• Indian market experience, Subscription app experience.

Not a fit if

• Your background is mostly web, e-commerce, or B2B lead generation.
• You think measurement and tracking are someone else's job.
• You need a large team and big budgets to deliver.