Performance Marketing Intern

UBIZ DIGITAL; Jaipur; On-site; INR 223,000 - 391,000; Part time

Job summary

UBIZ DIGITAL in Jaipur is seeking a Performance Marketing Intern to execute and optimize client campaigns, analyze metrics, and drive conversions across website, Android, and iOS platforms.

You will work with Google Ads, Analytics, Firebase, and Meta Business Suite, collaborating with product teams to align marketing with technical capabilities and deliver measurable ROI.

The role is based in Jaipur, offering 5-day work weeks and potential extension to full-time for the right performer.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in managing Google Ads campaigns and analytics tools.
• Certifications in Google Ads or analytics preferred.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced environment.

Responsibilities

• Implement Google and Meta Ads campaigns across website, Android, and iOS.
• Utilise Google Analytics and Firebase to track user behaviour and conversions.
• Collaborate with cross-functional teams to align marketing with product development.
• Conduct in-depth analysis of campaign performance to derive actionable insights.
• Manage Google Ads budget to maximize ROI across platforms.
• Implement A/B testing to optimise ad creatives and landing pages.
• Stay updated on trends to enhance targeting and campaign effectiveness.
• Act as liaison between marketing and development for tracking tags and events.
• Develop reports and presentations communicating performance to stakeholders.

Skills

Google Ads management

Analytics & tracking

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Google Ads certification

Tools

Google Ads

Google Analytics

Google Firebase

Meta Business Suite

Google Data Studio

Job description

Contract: Extendable to full time with market matching remuneration for the right performer

Working days: 5 days a week

Company Description

UBIZ DIGITAL is a certified Google Partner and performance-first digital marketing agency based in Jaipur. Founded by Prashant Saini, an experienced digital marketing professional and former employee of Ola, UBIZ DIGITAL aims to provide businesses with fast-paced in-house team-like support and access to top talent in digital marketing at a lower cost. We are committed to bringing together the best individuals and professionals in digital marketing to deliver extraordinary results for our clients.

Role Description

The Performance Marketing Intern will be responsible for executing and optimizing our client's online advertising campaigns, analysing performance metrics, and implementing strategies to drive conversions and maximize ROI across website, Android, and iOS platforms. The ideal candidate will have a strong background in digital marketing, with a focus on Google Ads, Google Analytics, and Meta Business Suite. They will possess excellent analytical skills, a creative mindset, and a passion for delivering results.

Responsibilities:

• Implement Google and Meta Ads campaigns for various platforms like website, Android, and iOS, leveraging Google Firebase for tracking and optimization.
• Utilise Google Analytics and Firebase to track user behaviour, app usage, and conversion metrics, providing insights to optimise marketing campaigns.
• Collaborate with cross-functional teams to integrate marketing efforts with product development, ensuring alignment between marketing objectives and technical capabilities.
• Conduct in-depth analysis of campaign performance metrics, utilising advanced data analytics techniques to derive actionable insights and optimise marketing strategies.
• Manage Google Ads budget allocation, ensuring maximum ROI across website, Android, and iOS platforms.
• Implement A/B testing methodologies to optimise ad creatives, landing pages, and user experiences, driving higher conversion rates.
• Stay abreast of emerging trends and technologies in digital marketing, recommending innovative approaches to enhance campaign effectiveness and audience targeting.
• Act as a technical liaison between marketing and development teams, facilitating the implementation of tracking tags, event triggers, and other technical requirements for campaign optimization.
• Develop comprehensive reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders.

Requirements:

• Bachelor's degree in Marketing, Computer Science, Information Technology, or related field.
• Proven experience in managing Google Ads campaigns, with experience in Google Analytics, Firebase, and Meta Business Suite.
• Basic understanding of digital marketing principles, including audience targeting, conversion tracking, and campaign optimization.
• Excellent communication skills, with the ability to convey technical concepts to non-technical stakeholders and collaborate effectively with cross-functional teams.
• Creative problem-solving abilities and a proactive approach to identifying opportunities for campaign optimization and improvement.
• Google Ads certification and other relevant certifications in digital marketing and analytics are preferred.
• Strong organisational skills and ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Tools Skills:

Google Ads, Google Analytics, Google Firebase, Meta Business Suite, Google Data Studio