Performance Marketing Executive

RemoteStar; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

RemoteStar in Gurugram is seeking a data-driven Digital Marketing Specialist to own Google and Meta ad accounts across multiple brands. You will structure campaigns, manage budgets, and lead creative testing, while ensuring rigorous tracking with Pixel, CAPI and GA4.

You will work in a fast-paced startup environment, balancing speed with craft, and you will report CAC, ROAS, and margins with an honest read of performance.

Qualifications

• 2–4 years running Google and Meta ads with real budgets.
• Defendable account structures with clear rationale in a sentence.
• Ability to read data: sample size, test duration, seasonality.
• Creative instinct to pick winners and draft briefs.
• Tracking hygiene: Pixel, CAPI, GA4, UTMs.
• Proficient in Google Sheets for ad-hoc analysis.

Responsibilities

• Manage multiple brands across Google and Meta with end-to-end ownership.
• Structure campaigns, audiences, budgets and pacing.
• Lead creative testing and brief writers/designers for live tests.
• Measure CAC, ROAS, and monitor contribution margin; report honestly.
• Own the funnel post-click: landing pages, offers, checkout optimization.
• Know when to scale a winner and when to stop a test.

Skills

Google Ads

Meta Ads

Account structure

Data analysis

Creative testing

Tracking hygiene

Spreadsheets

Startup speed

Ambiguity tolerance

FMCG/Impulse

Tools

GA4

Pixels

UTM tracking

Job description

If tracking performance is your first instinct every morning, this opportunity could be a great fit.

You learn what works by testing ideas in the real market, measuring results, and making quick decisions based on performance—not just by planning on paper.

Location: Gurugram, Onsite

ABOUT CLIENT:

Our client is in the business of building tasteful brands across categories and geographies. That could mean 0 to 1, 1 to 10, or 10 to 1000. Six months in, they are about 25 people, each one here to do the best work of our lives.

WHY THEY ARE HIRING:

Every brand we build has to earn its first thousand customers somewhere. For most of them, that somewhere is Google and Meta. You own that.

This is not a button-pushing role. You decide what gets tested, what gets killed and what gets scaled. You brief the creative you need instead of waiting for it. When the account is not working, you are the person who says so first, with the reason.

You will run several brands at once, each at a different stage. One is proving a product. One is scaling. They do not need the same account, the same budget logic or the same creative.

WHAT YOU WILL OWN:

• The accounts. Structure, audiences, bidding, budgets and pacing across Google and Meta for every brand you run. You build the account you want rather than inheriting one.
• Creative testing. The hypothesis, the variants, the read. You brief the writer and the designer, you decide what goes live, and you know the difference between a creative problem and an audience problem.
• Budget. Where the money goes, what came back, what gets cut. You defend a spend line, and you are also the one who kills your own.
• Measurement. Pixels, CAPI, events, UTMs, GA4, the attribution window you chose and why. If the data is wrong, every decision after it is wrong, and that is yours to keep clean.
• The funnel after the click. Landing pages, offers, checkout drop-off. Most spend dies in the gap between the ad and the cart, and you do not get to call that someone else’s problem.
• The honest read. CAC, ROAS, contribution margin, repeat. You own the dashboard and you report it honestly, including the weeks it looks bad.
• Scale and stop. Knowing when a winner is actually a winner, and when a promising test is a rounding error.

MUST HAVES

Skills

• Two to four years running Google and Meta with real budgets you were accountable for. D2C, agency or in-house, they care about the accounts you ran.
• Account structure you can defend. You can explain why a campaign is built the way it is in a sentence.
• You can read data and know when not to act on it. Sample size, test duration, seasonality, the difference between a signal and a bad Tuesday.
• Creative instinct. You can look at ten ads and call the winner more often than chance, and you can write a brief that gets you the eleventh.
• Tracking hygiene. Pixel and CAPI setup, event mapping, UTM discipline, GA4. You have fixed broken tracking yourself, not just flagged it.
• Sheets at a working level. Pivot a raw export, build the view you need, do not wait for a dashboard.

Additional

• Startup speed. A campaign goes live tonight, the read happens Friday. Agility without dropping the craft is the whole job.
• Comfort with ambiguity. New brands, no benchmarks, no category norms they intend to inherit.
• You can think without AI. Use the tools to move faster, never to think for you.
• Food, FMCG, beauty or anything else bought on impulse and repeat is a plus.
• You can take a note and give one. Feedback is not an insult here, and neither is a rebuild.