Performance Marketing Associate

Self Money Care; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

IIDE is seeking a Performance Marketing Associate in Mumbai to support planning, execution, optimisation, and analysis of paid campaigns across Google Ads and Meta Ads. The role focuses on data-driven ROI improvements and close collaboration with cross-functional teams.

The ideal candidate has hands-on experience with Google Ads and Meta Ads, strong analytical skills, and proficiency in Google Sheets and MS Excel to manage campaigns and generate insights.

Qualifications

• 1–2 years of full-time experience in Performance Marketing.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of metrics: CTR, CPM, CPV, CPL, Conversion Rate, ROI.
• Proficiency in Google Sheets and MS Excel, including Pivot Tables, VLOOKUP, and basic formulas.
• Analytical and problem-solving skills; ability to manage multiple campaigns.

Responsibilities

• Plan, execute, monitor, and optimise paid campaigns across Google Ads and Meta Ads.
• Track campaign performance and make data-driven changes to improve leads, conversions, CPL, and ROI.
• Support campaign setup, audience targeting, budget allocation, and ongoing optimisation.
• Monitor metrics: CTR, CPM, CPV, CPL, Conversion Rate, and ROI; prepare regular performance reports.
• Collaborate with marketing, creative, content, and cross-functional teams to align strategies.

Skills

Google Ads

Meta Ads

CTR

CPM

CPV

CPL

Conversion Rate

ROI

Google Sheets

MS Excel

Pivot Tables

VLOOKUP

Analytical skills

Campaign management

Job description

Department: Marketing

Work Timings: 10:15 AM – 7:15 PM

Working Days: 5 Days a Week — Because Great Work Doesn’t Need 6 Days

Work Mode: 100% Work from Office

Location: Andheri, Mumbai

About IIDE

IIDE is India’s leading digital business school, focused on industry-relevant education across Digital Marketing, AI, and Business.

With 12,000+ alumni, 7,200+ career outcomes through placements, and over a decade of building careers in the digital economy, IIDE offers a high-growth, entrepreneurial environment where teams take ownership, solve real business challenges, and learn directly from industry practitioners.

About the Role

As a Performance Marketing Associate, you will support the planning, execution, optimisation, and analysis of paid digital campaigns across platforms such as Google Ads and Meta Ads.

This role is ideal for someone with hands‑on performance marketing experience who enjoys working with data, experimenting with campaigns, and improving ROI through continuous optimisation.

What You’ll Do

Campaign Management

• Plan, execute, monitor, and optimise paid campaigns across Google Ads and Meta Ads.
• Track campaign performance and make data-driven changes to improve leads, conversions, CPL, and ROI.
• Support campaign setup, audience targeting, budget allocation, and ongoing optimisation.

Performance Analysis

• Monitor key metrics including CTR, CPM, CPV, CPL, Conversion Rate, and ROI.
• Analyse campaign and funnel performance to identify opportunities for improvement.
• Prepare regular performance reports with clear insights and recommendations.

Market & Audience Research

• Research audiences, competitors, market trends, and customer behaviour.
• Identify new targeting opportunities, campaign ideas, and optimisation strategies.
• Support the development of performance marketing strategies aligned with business objectives.

Ad Copy & Creative Collaboration

• Write engaging and platform-specific ad copy while maintaining brand consistency.
• Work closely with creative teams on ad concepts, messaging, formats, and campaign creatives.
• Use campaign performance data to recommend creative improvements and testing opportunities.

Team Collaboration

• Collaborate with marketing, creative, content, and other cross-functional teams.
• Share campaign insights and contribute towards achieving overall marketing and business goals.

Who You Are

Must-Have

• 1–2 years of full-time experience in Performance Marketing.
• Hands‑on experience with Google Ads and Meta Ads.
• Strong understanding of metrics such as CTR, CPM, CPV, CPL, Conversion Rate, and ROI.
• Proficiency in Google Sheets and MS Excel, including Pivot Tables, VLOOKUP, and basic formulas.
• Strong analytical and problem‑solving skills.
• Ability to manage multiple campaigns and priorities in a fast‑paced environment.

Should Have

• Good understanding of audience targeting, campaign optimisation, and conversion funnels.
• Ability to interpret campaign data and translate it into actionable insights.
• Strong communication and stakeholder coordination skills.

Nice to Have

• Previous experience in the EdTech/Education industry.
• Experience creating clear performance reports and presentations.
• A creative and experimental mindset with an interest in testing new campaign strategies.

Why Join IIDE?

• Work on real, high-impact performance marketing campaigns.
• Gain ownership and exposure across multiple paid marketing channels.
• Learn alongside experienced marketers and industry practitioners.
• Work in a fast-growing and entrepreneurial environment.
• Be part of a team shaping the future of digital education.

Who You’ll Thrive As

You’ll thrive in this role if you’re analytical, curious, performance-driven, and comfortable experimenting with campaigns. You enjoy digging into numbers, identifying what is working, testing new ideas, and continuously improving campaign performance.