Performace Marketing Executive

Digipple; Ahmedabad District; On-site; INR 1,800,000 - 4,000,000; Full time

Job summary

Digipple is seeking a Sr. Performance Marketer (Work from Office) in Ahmedabad with 4+ years of hands-on performance marketing experience, including agency leadership.

You will own strategy, budgeting, and the P&L for the Performance Marketing division, guiding initiatives across Meta and Google Ads and coordinating with client stakeholders. The role emphasizes data-driven decision making, measurement, and a culture of testing.

Qualifications

• 4+ years hands-on performance marketing experience, with at least 2 years in a leadership role in an agency.
• Proven track record of managing yearly media budgets of ₹1Cr+ across multiple platforms and clients.
• Deep, hands-on expertise across Meta Ads and Google Ads (Search, PMax, YouTube).
• Strong command of GA4, Google Tag Manager, server-side tracking, and Conversions API.
• Experience in an agency environment managing multiple client accounts.

Responsibilities

• Own performance marketing strategy across the client portfolio with tailored goals.
• Lead QBRs, media planning sessions, and growth roadmaps up to senior stakeholders.
• Translate client objectives into measurable media KPIs (ROAS, CAC, LTV:CAC).
• Own attribution architecture and build dashboards for insights.
• Drive a structured testing roadmap for creative, audience, bidding, and landing pages.
• Partner with creative/content teams to ensure velocity in testing and iterations.
• Support new business pitches with media plans and performance proposals.
• Identify upsell and cross-sell opportunities within existing accounts.

Skills

Hands-on performance marketing

Team leadership

GA4 & tracking

Media planning

Tools

Klaviyo

Bitespeed

CRMs integrations

Job description

Job Title: Sr. Performance Marketer (Work from Office)

Job Location: Iscon Cross Road, Ahmedabad

Experience: 4+ years (Minimum 2 years of agency experience required)

About Digipple

Digipple is a results-driven digital marketing agency focused on delivering measurable growth for brands through data-led strategies, creative execution, and performance marketing.

Role Overview

The Senior of Performance Marketing is, in effect, the result-driven role of the Performance Marketing division at Digipple. This is a senior, hands-on leadership role with full accountability for the division’s strategy, execution, growth, and commercial outcomes. You will own the P&L of the Performance Marketing division including revenue, profitability, resource utilization, and margin health.

Key Responsibilities

• Own performance marketing strategy across the agency’s client portfolio, tailored to each client’s business goals, funnel maturity, and category dynamics.
• Lead quarterly business reviews (QBRs), media planning sessions, and growth roadmaps with client stakeholders up to CMO/Founder level.
• Translate client business objectives into measurable media KPIs — ROAS, CAC, LTV:CAC, blended efficiency, growth velocity.

Channel Ownership & Tech Stack

• Meta Ads (Facebook, Instagram, WhatsApp) & Google Ads (Search, Performance Max, YouTube, Demand Gen, Display)
• Hands on experience with peripheral tools like Klaviyo, Bitespeed, Popular CRMs integrations etc. that enables performance marketing.

Team Building & Operations

• Build, mentor, and scale a high-performing performance marketing team.
• Define SOPs, naming conventions, QA checklists, and reporting frameworks that scale across multiple client accounts.
• Establish a culture of testing, documentation, and shared learning across the team.
• Hire, onboard, and conduct performance reviews; identify training needs and create growth paths for team members.

Measurement, Analytics & Tech Stack

• Own attribution architecture across clients — GA4, server-side tracking, Conversions API where applicable.
• Build dashboards and reporting cadences (Looker Studio /Google Sheets) that deliver clear insight to clients and internal stakeholders.

Drive a structured testing roadmap — creative, audience, bidding strategy, landing page, and offer experiments — with clear hypothesis and learning capture.

Partner with creative and content teams to ensure performance creative is briefed, produced, tested, and iterated at velocity.

Business Growth

• Support new business pitches with media plans, forecasts, and performance proposals.
• Identify upsell and cross-sell opportunities within existing accounts.
• Stay ahead of platform changes, beta features, and industry shifts; bring proactive recommendations to clients and leadership.

Must Have Qualifications

• 4+ years of hands-on performance marketing experience, with at least 2 years in a team- leading or department-leading capacity in an agency.
• Proven track record of managing yearly media budgets of ₹1Cr+ across multiple platforms and clients.
• Deep, hands-on expertise across Meta Ads and Google Ads (Search, PMax, YouTube). Comfort getting into ad accounts when needed.
• Strong command of GA4, Google Tag Manager, server-side tracking, and Conversions API.
• Experience working in an agency environment and managing multiple client accounts simultaneously.
• Demonstrated ability to translate data into clear narratives for client stakeholders.
• Excellent written and verbal communication in English; comfort presenting to senior client stakeholders.

Good to have

• Experience scaling D2C brands or B2B SaaS clients in Indian and/or international markets.
• Exposure to CRO and landing page optimization tools inside popular CMS (Shopify, Unbounce, Webflow).
• Google Ads, Meta Blueprint, or DV360 certifications.