Partnerships Marketing Specialist

MathCo; Bengaluru; On-site; INR 2,000,000 - 4,000,000; Full time

Job summary

MathCo is seeking an experienced Partner Marketing Leader to drive growth through strategic partner ecosystems. Build annual and quarterly plans, develop joint GTM programs, and lead demand-generation campaigns with technology partners across cloud/data/AI ecosystems.

You will collaborate with Partnerships, Sales, and Solutioning to convert ecosystem opportunities into pipeline and measure ROI across programs, reinforcing MathCo’s visibility in key partner channels and events.

Qualifications

• 5–8 years in B2B marketing, partner marketing, alliance marketing, ecosystem marketing or integrated marketing.
• 2+ years working with strategic technology partners, alliances or cloud/data/AI ecosystems.
• Experience building joint GTM programs, co-marketing campaigns and partner-led demand generation.
• Strong cross-functional experience across Partnerships, Sales, Marketing and Solutioning.

Responsibilities

• Build annual and quarterly partner marketing strategies aligned to pipeline goals.
• Develop joint GTM plans, value propositions and market positioning with strategic partners.
• Identify co-selling, co-marketing and whitespace opportunities across partner ecosystems.
• Lead joint demand-generation campaigns, ABM programs, webinars, roundtables and executive engagement.
• Develop partner-focused content including solution briefs, POVs, case studies, customer stories and sales enablement.
• Strengthen MathCo visibility across partner channels, marketplaces, events, conferences and ecosystem programs.
• Drive joint thought leadership, partner awards, analyst/media opportunities and market activation.
• Build partner marketing toolkits, messaging frameworks and enablement assets for Sales and GTM teams.
• Manage the partner marketing calendar, campaign roadmap and cross-functional execution.
• Partner closely with Partnerships, Sales, Business Units and Solutioning teams to convert ecosystem opportunities into pipeline.
• Establish measurement, attribution and ROI discipline across partner marketing programs.

Skills

Partner marketing

B2B marketing

Alliances

Ecosystem marketing

Cross-functional collaboration

Demand generation

ABM campaigns

Job description

Drive growth, visibility and pipeline through MathCo’s strategic partner ecosystem, initially focused on Databricks and Google Cloud, by building joint GTM strategies, co-marketing programs, content, events and executive engagement initiatives that accelerate partner-sourced and partner-influenced revenue.

Key Responsibilities

• Build annual and quarterly partner marketing strategies aligned to business priorities and pipeline goals
• Develop joint GTM plans, value propositions and market positioning with strategic partners
• Identify co-selling, co-marketing and whitespace opportunities across partner ecosystems
• Lead joint demand-generation campaigns, ABM programs, webinars, roundtables and executive engagement
• Develop partner-focused content including solution briefs, POVs, case studies, customer stories and sales enablement
• Strengthen MathCo visibility across partner channels, marketplaces, events, conferences and ecosystem programs
• Drive joint thought leadership, partner awards, analyst/media opportunities and market activation
• Build partner marketing toolkits, messaging frameworks and enablement assets for Sales and GTM teams
• Manage the partner marketing calendar, campaign roadmap and cross-functional execution
• Partner closely with Partnerships, Sales, Business Units and Solutioning teams to convert ecosystem opportunities into pipeline
• Establish measurement, attribution and ROI discipline across partner marketing programs

Experience

• 5–8 years in B2B marketing, partner marketing, alliance marketing, ecosystem marketing or integrated marketing
• 2+ years working with strategic technology partners, alliances or cloud/data/AI ecosystems
• Experience building joint GTM programs, co-marketing campaigns and partner-led demand generation
• Strong cross-functional experience across Partnerships, Sales, Marketing and Solutioning

Preferred Background

• Cloud, Data, AI, Analytics or Enterprise Technology
• Technology services, consulting or enterprise software
• Experience with hyperscalers, data platforms or strategic technology ecosystems

Success Metrics

• Partner-sourced pipeline
• Partner-influenced pipeline and revenue
• Qualified opportunities generated through partner programs
• Joint campaign performance and conversion
• Partner event and executive engagement outcomes
• Partner channel and marketplace visibility
• Content and thought leadership engagement
• Partner marketing ROI
• Adoption of partner sales enablement assets