Partnerships Manager- Paytm Ads

Paytm; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Paytm in Bengaluru is seeking a commercially driven Partnerships Manager to build and scale new monetization channels through strategic partnerships across publishers, ad tech, affiliate and research partners.

This hands-on role covers the full partnership lifecycle—from identifying partners and negotiating terms to integration, launch, and ongoing revenue growth, with a focus on channel expansion and measurable impact.

Qualifications

• 7–10 years of experience in partnerships or monetization.
• Proven track record building revenue channels via external partnerships.
• Direct experience with publishers, ad partners, affiliate platforms, or research firms.
• Ability to negotiate, structure revenue shares and pricing.
• Experience guiding partnerships from concept to integration and launch.
• Comfort working with Product, Engineering, Legal, Finance, Operations, and Sales.
• Strong analytical and problem-solving skills with data-driven mindset.
• Excellent communication and stakeholder management.

Responsibilities

• Identify and build relationships with third-party publishers and platforms.
• Develop proposition, commercial model, and go-to-market for publishers.
• Evaluate opportunities based on quality, scale, monetization, economics and fit.
• Own partner lifecycle from outreach to integration, launch, and scale.
• Collaborate with Product, Engineering, Ad Ops, and Data to onboard partners.
• Lead commercial discussions and structure revenue shares, pricing, incentives.
• Negotiate contracts and SLAs with internal teams and partners.
• Grow revenue by developing joint business plans and new use cases.
• Monitor performance and identify opportunities to improve yield and margins.

Skills

Partnerships

Business development

Monetization

AdTech

Publisher partnerships

Negotiation

Contracting

Cross-functional collaboration

Job description

About the Role

We are looking for a commercially driven Partnerships Manager to build and scale new monetization channels through strategic partnerships.

The role will be responsible for identifying, negotiating, launching, and growing partnerships across third-party publishers, affiliate partners, advertising platforms, research companies, and other ecosystem partners.

This is a hands‑on role spanning the entire partnership lifecycle — from identifying the right partners and negotiating commercials to contracting, product/tech integration, launch, and ongoing revenue growth.

The ideal candidate will have a strong understanding of digital monetization and have previously created or scaled revenue channels through partnerships, rather than simply managing existing partner relationships.

What You Will Do

1. Build the 3P Publisher Business

Identify and build relationships with third‑party publishers/platforms with monetizable inventory.

Develop the partnership proposition, commercial model, and go‑to‑market approach for bringing publishers onto the platform.

Evaluate publisher opportunities based on inventory quality, scale, monetization potential, economics, and strategic fit.

Own the partner lifecycle from initial outreach and commercial discussions through integration, launch, and scale.

Work closely with Product, Engineering, Ad Operations, Data, and other teams to onboard and scale publisher partners.

2. Build New Monetization Partnerships

Identify and develop partnerships across multiple areas, including:

• Advertising / AdTech partners
• Third‑party publishers
• Affiliate / commerce partners
• Market research and survey companies
• Demand‑and‑supply side platforms
• Other emerging monetization partners and platforms

3. Commercial Negotiations & Deal Closure

Lead commercial discussions with prospective and existing partners.

Structure commercials, revenue shares, pricing, and incentive mechanisms that create sustainable economics for both parties.

Negotiate contracts, commercials, SLAs, and other partnership terms.

Work closely with Legal, Finance, and other internal teams to close agreements and get partnerships live.

Own the commercial relationship throughout the partnership lifecycle.

4. Grow and Monetize Existing Partnerships

Develop relationships with existing partners and identify opportunities for incremental revenue and business growth.

Track partner performance and identify opportunities to improve revenue, yield, volume, and margins.

Build joint business plans with strategic partners.

Identify new use cases, inventory, products, or geographies that can expand the partnership.

Act as the commercial owner for the partner relationship.

What We’re Looking For

Must-Have

• 7–10 years of experience in partnerships, business development, monetization, AdTech, affiliate, digital media, publisher partnerships, or related areas.
• Strong experience in building revenue/monetization channels through external partnerships.
• Experience working directly with publishers, advertising partners, affiliate platforms, research companies, AdTech companies, or other digital ecosystem players.
• Demonstrated ability to identify, negotiate, and close commercial partnerships.
• Strong commercial understanding, with the ability to discuss revenue share, pricing, margins, yield, incentives, and business economics.
• Experience taking partnerships from concept → negotiation → contract → integration → launch → scale.
• Comfortable working cross‑functionally with Product, Engineering, Legal, Finance, Operations, and Sales.
• Strong analytical and problem‑solving skills, with the ability to use data to identify opportunities and improve partner economics.
• Excellent communication, stakeholder management, and negotiation skills.

Good to Have

• Experience in AdTech / digital advertising / publisher monetization.
• Experience with 3P publisher ecosystems and advertising inventory monetization.
• Experience with rewarded advertising, offerwalls, surveys/research, affiliate commerce, or performance marketing.
• Existing relationships across publishers, AdTech platforms, research companies, or affiliate ecosystems.
• Experience working in a high‑growth environment where partnerships need to be built from scratch rather than managed through an established playbook.