Paid Search Manager

Wildnet Technologies; Dadri; On-site; INR 1,500,000 - 2,700,000; Full time

Benefits offered by this job

Health insurance

Flexible working hours

5-day work week

Learning & development opportunities

Wellness programs

Job summary

Wildnet Technologies, an award-winning White Label Digital Marketing and IT Services firm, seeks a Paid Search Manager to lead strategy, manage a small team, and drive performance across Google, Microsoft, Amazon, and Apple Search.

You will oversee end-to-end campaign setup, keyword research, QA, and reporting, collaborating with SEO and Paid Social to deliver integrated, data-driven campaigns for global clients. Strong client communication and budget oversight are essential.

Qualifications

• 2.5–3+ years of Paid Search experience, agency background desirable.
• Expertise across Google Ads, Microsoft Ads, and Amazon.
• Strong proficiency in keyword research, campaign planning, execution, and reporting using GA4 and SA360.
• Experience with full-funnel campaign planning and management.

Responsibilities

• Lead end-to-end campaign setup, optimisation, and reporting across major search platforms.
• Conduct in-depth keyword research, audience analysis, and competitor insights.
• Ensure campaigns meet best-practice standards through QA checks and reviews.
• Develop and deliver paid search strategies aligned with client KPIs and budgets.
• Translate performance data into actionable insights using analytics tools.
• Foster a test-and-learn culture and identify opportunities for innovation.
• Collaborate with Paid Social, SEO, and Data teams for cross-channel strategies.
• Manage relationships with platform partners and oversee onboarding and timelines.

Skills

Paid search strategy

Campaign performance analysis

Client communication

Team collaboration

Google Ads expertise

GA4 analytics

Tools

GA4

SA360

Google Ads

Microsoft Ads

Amazon Ads

Sheets/Excel

Slides/PowerPoint

Google Workspace

Job description

Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services with a track record of helping businesses and Google Partner Agencies achieve their goals. We offer a comprehensive range of high-quality Digital Marketing Services and On-Demand Technology Resources. With over 12,000 successful projects delivered to date, our team of 300+ professionals is headquartered in India and serves clients in the United States, Canada, Australia, and the United Kingdom. Our expertise includes SEO, Paid Search, Paid Social Services, programmatic advertising, and more.

ABOUT THE ROLE

As Paid Search Manager, you’ll play a vital role in shaping and delivering SINE Digital's Paid Search strategy. Reporting to a Senior Paid Search Manager, you’ll oversee a small team, acting as a channel specialist responsible for driving innovation, ensuring best practice, and achieving outstanding results for our clients.

This position requires solid hands-on experience in client communication, campaign strategy and performance management across key search platforms, including Google (Search, PMax/Shopping, Demand Gen), Microsoft Ads, Amazon Search, and Apple Search. Collaboration with our SEO and Paid Social teams will be key to delivering integrated, data-driven strategies.

RESPONSIBILITIES

• Lead end-to-end campaign setup, optimisation, and reporting across all major search platforms.
• Conduct in-depth keyword research, audience analysis, and competitor insights to inform strategic planning and campaign structure.
• Ensure campaigns meet SINE's best practice standards through regular QA checks and performance reviews.
• Develop, present, and deliver paid search strategies that align with client KPIs and budgets.
• Translate performance data into actionable insights using in-platform and third-party analytics tools.
• Identify opportunities for testing and innovation, fostering a "test-and-learn" culture within the team.
• Stay ahead of emerging trends, platform features, and new tools, sharing insights with colleagues and clients.
• Collaborate with the Paid Social, SEO, and Data teams to create cohesive, cross-channel strategies that drive full-funnel performance.
• Maintain relationships with platform partners (e.g. Google, Microsoft) to stay informed on new products, betas, and opportunities for clients.
• Oversee onboarding and account setup processes, ensuring timelines, deliverables, and assets are managed effectively.

Client Relationship Management

• Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions.
• Present campaign results, insights, and growth recommendations clearly and confidently.
• Partner with Account and Client Directors on quarterly reviews, post-campaign analyses, and long-term planning. Line Management

Line Management

• Manage and mentor junior team members, ensuring workloads are balanced and development goals are met.
• Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth.
• Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture.
• Lead by example in fostering collaboration, curiosity, and performance excellence across the team.

Line Management

• Manage and mentor junior team members, ensuring workloads are balanced and development goals are met.
• Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth.
• Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture.
• Lead by example in fostering collaboration, curiosity, and performance excellence across the team. Operational Excellence

Operational Excellence

• Oversee budget management for your accounts, including forecasting, pacing, and billing accuracy.
• Lead performance forecasting and budget planning to ensure client targets are met efficiently.
• Leverage automation tools, scripts, and data feeds to improve efficiency and consistency across campaigns.
• Conduct regular audits to identify performance opportunities and improve efficiency.
• Contribute to internal best practice documentation, new business pitches, and internal training initiatives.
• Support the development of internal resources and process improvements to continually enhance SINE's Paid Search offering.

What we require

As part of our dynamic, lively and fast-growing team, you’ll need to demonstrate the following:

• 2.5 - 3+ years of Paid Search experience - agency background desirable.
• Expertise across Google Ads (Search, PMax/Shopping, Demand Gen), Microsoft Ads, and Amazon.
• Strong proficiency in keyword research, campaign planning, execution, reporting and performance analysis using tools like GA4 and SA360.
• Proven experience in full-funnel campaign planning and management, with an understanding of the broader media mix.
• Strong communicator with the confidence to lead client conversations and presentations.
• Organised, detail-focused, and comfortable managing multiple accounts simultaneously.
• Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint.
• Proactive, collaborative, and eager to innovate within a fast-paced digital environment.

Why Join Wildnet -

• Established Industry Leader : 15+ years of expertise in digital marketing and IT services; among the pioneers in India's digital space.
• Great Place to Work Certified : Recognized for fostering a flexible, positive, and people-first work culture.
• Learning & Growth : Fast-paced environment with ongoing training, career advancement, and leadership development opportunities.
• Health & Wellness Benefits : Comprehensive insurance and wellness support for employees and their families.
• Work-Life Balance : Flexible Working Hours , 5-day work week and generous leave policy to support personal well-being.
• Exposure to Top Clients : Work on diverse projects with leading global brands across industries