Paid Media Marketing Specialist (Web3/Crypto)

Kappsoft Systems; Chennai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A technology company in Chennai is seeking a Paid Media Specialist with Web3/Crypto experience to run paid campaigns and manage ad strategies. You'll create strategies for Web3 projects, run ads on crypto-focused platforms, and optimize campaigns for better performance. Strong knowledge of blockchain and experience with major ad platforms is essential. This role offers an opportunity to significantly impact user growth in the crypto space.

Qualifications

• 2-4 years in paid media marketing and Web3/Crypto.
• Hands-on experience with crypto ad networks and mainstream platforms.
• Strong knowledge of blockchain, DeFi, NFTs, and exchanges.

Responsibilities

• Create and execute paid media strategies for Web3 projects.
• Run ads on crypto websites and platforms like Google, Meta, X, LinkedIn.
• Manage display ads, banner placements, and sponsored posts.

Skills

Paid media marketing

Web3/Crypto experience

Analytical mindset

Campaign tracking and reporting

Tools

Google Ads

Meta Ads

Twitter Ads

LinkedIn Ads

Job description

Overview

Role Overview

Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.

Responsibilities

• Create and execute paid media strategies for Web3 projects.
• Run ads on crypto websites (CoinMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.
• Manage display ads, banner placements, and sponsored posts in crypto communities.
• Optimize campaigns to improve CTR, CPC, CAC, and ROI.
• Collaborate with content/design teams for creatives and landing pages.
• Track and report campaign performance weekly/monthly.
• Stay updated on crypto ad policies and compliance.
• Explore partnerships with crypto influencers, Telegram/Discord communities.

Requirements

• 2–4 years in paid media marketing and Web3/Crypto.
• Hands-on experience with crypto ad networks and mainstream platforms.
• Strong knowledge of blockchain, DeFi, NFTs, and exchanges.
• Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.
• An analytical mindset with campaign tracking and reporting skills.