Paid Media Executive

Brand Aura; Pune District; On-site; INR 400,000 - 650,000; Full time

Job summary

Brand Aura, a digital marketing and creative agency based in Pune, is seeking a PPC Specialist with 2–4 years of experience. The role focuses on managing and optimizing Google Ads and Facebook Ads campaigns from the office, with emphasis on ROI and performance against the marketing plan.

You will analyze campaigns, conduct keyword and audience research, and collaborate with the team to drive client objectives across multiple channels. Fluent English required.

Qualifications

• 2–4 years of experience in a PPC/ digital marketing role.
• Bachelor's degree in digital marketing or related field.
• Strong knowledge of Google Ads, Facebook Ads, and Social media ads.
• Understanding of SEO and SEM basics and analytics.
• Experience with ROI-focused campaign management would be an advantage.

Responsibilities

• Launch and optimise PPC campaigns on Google Ads & Meta.
• Ensure online marketing efforts deliver high ROI.
• Perform keyword and audience research for campaigns.
• Develop and implement paid search and social strategies.
• Align campaigns with client marketing objectives across channels.
• Collaborate on team projects and data management in Google Drive.
• Proficient in Google Ads, Social ads, and Google Analytics; strong English communication.

Skills

Google Ads

Facebook Ads

Analytics

PPC

Education

Bachelor's in digital marketing

Tools

Google Analytics

Excel

Job description

Brand Aura is a digital marketing & creative Agency based in Pune, Maharashtra, that encompasses services from creating your Brand identity through digitally defining your ideas and focusing on getting your products & services to the ever-growing digital market, thereby increasing your brand's awareness, sales and desire. We are passionate about crafting your brand's digital journey.

We are Hiring : PPC Specialist ( 2 - 4 years of Experience)

• We are looking for the candidate as a PPC Specialist who can work from the office to manage and develop the company’s pay-per-click and social media advertising campaigns.
• The ideal candidate will have a working knowledge of Google Ads & Facebook Ads.
• Ensure meeting performance and revenue targets in line with the overall marketing plan and budget, and also reporting, implementation, and analysis of ad performance.

Responsibilities and Duties:

• Launching and optimising PPC campaigns on Google Ads & Meta.
• Must ensure our online marketing efforts have the highest possible return on investment (ROI).
• Analytical thinking with strong math skills.
• Oversee accounts on search platforms, Keyword and audience persona research· Suggest and develop new campaigns across multiple channels
• Creating, developing & implementing effective paid search and social strategies.
• Ensuring that campaigns are aligned with the client’s marketing objectives across multiple channels.
• Additional Responsibilities: Involvement in Team Projects, where relevant, and data administration in Google Drive. Key Requirements: Strong understanding and hands-on experience with Google Ads, Social media ads and Google Analytics.
• Very good written and verbal communication skills, should be able to speak fluent English. Highly organised individual with the ability to deal with complex campaign issues and deadlines.
• Google Ads certified, Working knowledge of Microsoft suite (Excel, PPT) and Google spreadsheets, docs & slides.

Job Qualifications And Skill Sets:

• 2 to 4 years of experience working in a similar role
• A degree in digital marketing or a related business field
• In-depth knowledge of Google Ads, Facebook Ads, Social media ads and Google Analytics
• An understanding of search engine optimisation (SEO) and search engine marketing (SEM)
• Experience in Employer Branding and Performance marketing would be a strong advantage.
• You are highly goal-driven and work well in fast-paced environments
• You possess strong analytical skills and are comfortable dealing with numerical data

Location: On-site in Pune

Salary : As per market standards

Ready to make your mark and join our marketing-driven team?