Paid Media Executive

Taxmann Publications; Delhi; On-site; INR 600,000 - 800,000; Full time

Job summary

Taxmann Publications is seeking a Performance Marketing Specialist in Delhi. You will manage paid campaigns focusing on Google Ads, with additional responsibilities for Meta and LinkedIn Ads. A minimum of 1 year of experience in performance marketing is required, along with solid communication skills in English.

Preferred candidates will have agency experience and relevant certifications in digital marketing. You will be using Google Analytics for tracking and reporting on campaign performance to drive leads and sales.

Qualifications

• Minimum 1 year of experience in performance marketing.
• Proven experience managing Google Ads campaigns.
• Basic knowledge of Meta Ads and LinkedIn Ads.
• Familiarity with Google Analytics for report reading.
• Good communication skills in English.

Responsibilities

• Run and optimize paid campaigns on Google, Meta, and LinkedIn.
• Focus on Google Ads (Search, Display, YouTube).
• Track performance using Google Analytics and prepare reports.
• Optimize campaigns for leads, sales, and ROI.

Skills

Google Ads

Meta Ads (Facebook/Instagram)

LinkedIn Ads

Google Analytics

Communication Skills

Education

Digital Marketing Course

Job description

Job Summary

We are looking for a Performance Marketing Specialist with at least 1 year of experience in managing paid campaigns. The main focus will be on Google Ads, along with Meta Ads (Facebook/Instagram) and LinkedIn Ads. Candidates with agency experience will be preferred.

Key Responsibilities

• Run and optimize paid campaigns on Google, Meta, and LinkedIn
• Strong focus on Google Ads (Search, Display, YouTube)
• Track performance using Google Analytics and prepare reports
• Optimize campaigns for leads, sales, and ROI

Qualifications

• Minimum 1 year of experience in performance marketing
• Proven experience with Google Ads
• Basic knowledge of Meta Ads and LinkedIn Ads
• Ability to read and understand reports in Google Analytics
• Good communication skills in English
• Certificates or proven projects in Google Ads
• Digital Marketing Course
• Any relevant campaign/project work
• Preferred: Work experience in a digital marketing agency