Outbound / ABM Executive – Enterprise Exhibitors

Backdropsource India; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Backdropsource India is seeking an experienced outbound sales professional for a named-account, enterprise-focused role targeting exhibitors and event agencies. You will identify high-value targets, reach senior decision-makers, and craft credibility-rich outreach that converts into long-term relationships.

The role emphasizes quality over volume, with success measured by accounts won and strategic partnerships.

Qualifications

• Exceptional spoken English with credibility on live calls to senior buyers.
• Proven ability to initiate cold contact with senior decision-makers.
• Experience in B2B outbound, ABM, or enterprise/named-account roles (events/exhibitions/agency-side a plus).
• Strong research skills to locate the right decision-maker within targets.
• Consultative, relationship-first selling approach rather than transactional calls.
• Resilience for longer sales cycles and high-value wins, with tolerance for rejection.

Responsibilities

• Research and identify enterprise companies with heavy show/event calendars and event agencies as named targets.
• Find and secure contact with actual decision-makers inside each account, not gatekeepers.
• Lead first-touch outreach, including cold calls, establishing credibility from the start.
• Carry the pitch confidently with tailored value propositions for each account.
• Build and nurture long-term relationships that progressively open opportunities.
• Own an account plan per target with contacts, next steps, and status in the CRM.
• Track and report on named-account pipeline, outreach outcomes, and relationship progress.

Skills

Exceptional spoken English

Cold outreach

B2B outbound/ABM experience

Research skills

Consultative selling

Resilience for long sales cycles

Job description

Before You Apply — Please Read Carefully

This role is not a fit for everyone. Please apply only if all three of the following are true for you:

• Exceptional spoken English — you can sound credible and peer-level to a US/UK enterprise buyer on a live call


• Comfort and skill initiating cold contact with senior decision-makers who don't know us


• Willing to work US/UK calling hours , with significant evening/night overlap from India

About the Role

Backdropsource is building a dedicated outbound motion targeting enterprise exhibitors — companies with heavy trade-show and event calendars — and event agencies. This is a named-account sales role, not a volume or lead-generation function. You will identify specific high-value target companies, reach the right decision-makers inside them, and build relationships that convert into business.

It's high-difficulty and high-reward: landing even a handful of the right accounts moves the business meaningfully. The focus is quality, precision, and relationship-building — measured on accounts won, not on call volume.

The work involves cold outreach, including calling decision-makers who have never heard of us. On every call, you present as a consultative peer — never as a telecaller reading a script. You're judged on the quality of accounts you land, not on how many dials you make.

What You'll Do

• Research and identify enterprise companies with heavy show/event calendars, and event agencies, as named target accounts


• Find and secure contact with the actual decision-makers inside each account — not gatekeepers or generic inboxes


• Lead first-touch outreach, including cold calls, that establishes immediate credibility — the first call sets the tone for the whole relationship


• Carry the pitch confidently — free 2D mockup, best price without compromising quality, unlimited air-shipped production scale — and tailor it to each account's event calendar


• Build and nurture long-term relationships that progressively open up and convert each account


• Own an account plan per target: contacts mapped, next steps, and status — maintained in the CRM, not just call logs


• Track and report on named-account pipeline, outreach outcomes, and relationship progress

What We're Looking For

• Exceptional spoken English — polished, confident, and credible to a senior US/UK enterprise buyer on a live call


• Proven skill and comfort initiating cold contact: you can call a stranger at a target company, open well, and hold the room


• Prior B2B outbound, ABM, or enterprise/named-account experience (events, exhibitions, or agency-side is a strong plus)


• Strong research skills — able to pinpoint the right decision-maker in an organisation and find a way to reach them


• Consultative, relationship-first instinct rather than a transactional, high-volume calling mindset


• Resilience and patience — a longer sales cycle with a small number of high-value wins; comfortable with rejection and playing the long game


• Confidence to hold their own with senior people at large companies

Success Looks Like

• A small number of high-value enterprise accounts or event agencies brought on board — quality over quantity


• Strong first impressions on cold/first calls that open the door to ongoing relationships


• A growing, mapped network of decision-maker contacts across target accounts


• A clean, current account plan for every target in the book

Reports to: Sales Team Lead | Works alongside: Marketing