Key Responsibilities
- Online Reputation Management: Monitor and manage the organisations online presence across social media, Google Reviews and other relevant digital channels.
- Comment and Query Management: Respond promptly and professionally to comments, direct messages, enquiries and feedback on advertisements, posts and online platforms.
- Professional Written Communication: Draft clear, accurate and grammatically correct English responses, maintaining the appropriate tone for patients, customers and the general audience.
- Review Management: Monitor positive and negative reviews, acknowledge feedback, address concerns professionally and coordinate with relevant teams for resolution.
- Healthcare Communication: Handle patient-related enquiries sensitively and empathetically while protecting confidential patient information.
- Complaint Handling and Escalation: Identify complaints, negative feedback and sensitive issues, and elevate them to the appropriate team for timely resolution.
- Social Media Monitoring: Monitor Facebook, Instagram, YouTube, Google Business Profile and other relevant platforms for incoming comments, reviews and messages.
- Internal Coordination: Work with customer support, operations and marketing teams to verify information before responding to specific queries.
- Brand Reputation: Maintain a consistent, professional brand image through timely, courteous and appropriate online interactions.
- Tracking and Follow-up: Maintain records of queries, complaints, feedback, response status and escalations, ensuring follow-up within defined timelines.
- Response Quality: Ensure replies are accurate, relevant, polite and aligned with organisational communication guidelines.
Required Skills & Qualifications
- Excellent verbal and written English communication skills are mandatory.
- Strong English writing ability, including grammar, spelling, sentence formation and professional response drafting.
- Ability to communicate with patients and customers politely, empathetically and professionally.
- Experience handling social media comments, online reviews, customer queries or digital communications.
- Familiarity with Facebook, Instagram, YouTube, Google Reviews and other online platforms.
- Strong attention to detail, with the ability to manage multiple queries simultaneously.
- Good problem-solving, coordination and follow-up skills.
- Ability to handle negative feedback and complaints calmly and professionally.
- Understanding of patient confidentiality and the sensitivity required in healthcare communication.
Experience & Industry Preference
Candidates with 1-4 years of experience in ORM, online reputation management, social media management, customer communication or a similar role are preferred. Experience in healthcare, hospitals, clinics, diagnostics, wellness or other patient-centric organisations will be an advantage.