Opportunity For Performance Marketing Manager- Andheri

Groupm Media; Mumbai; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Groupm Media is seeking a professional in Mumbai, India, to lead performance and brand campaigns, focusing on ROI-driven outcomes. The ideal candidate will have strong expertise in Google Ads, Meta Ads Manager, and DV360.

Responsibilities include overseeing campaign planning, optimization, and budget management, while mentoring team members for high-quality execution. Proficiency in Microsoft Excel and a strong understanding of digital KPIs are essential for this role.

Qualifications

• Strong expertise in Google Ads, Meta Ads Manager, and DV360.
• Proven experience handling large-scale performance and branding campaigns.
• Strong understanding of digital KPIs including CPA, ROAS, CTR, reach, engagement, and conversions.
• Advanced proficiency in Microsoft Excel and reporting.

Responsibilities

• Lead performance and brand campaigns focusing on ROI and brand impact metrics.
• Oversee campaign planning, optimization, budget management, and reporting.
• Deliver actionable insights and strategic recommendations based on campaign performance.
• Mentor and manage team members for high-quality campaign execution.
• Collaborate with cross-functional teams for integrated media planning.

Skills

Google Ads

Meta Ads Manager

DV360

Digital KPIs (CPA, ROAS, CTR)

Microsoft Excel

Job description

Requirements

• Strong expertise in Google Ads, Meta Ads Manager, and DV360
• Proven experience handling large-scale performance and branding campaigns
• Strong understanding of digital KPIs including CPA, ROAS, CTR, reach, engagement, and conversions
• Advanced proficiency in Microsoft Excel and reporting

Responsibilities

• Lead performance and brand campaigns with a dual focus on ROI-driven outcomes and brand impact metrics such as reach, awareness, and engagement
• Oversee campaign planning, optimization, budget management, and reporting
• Deliver actionable insights and strategic recommendations based on campaign performance
• Mentor and manage team members to ensure high-quality campaign execution
• Collaborate with cross-functional teams for integrated media planning and delivery