Online Marketing Specialist

Nivritti Kamal Gvalani; Mumbai Suburban; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Amaari, a contemporary jewellery brand, seeks a proactive E-Commerce & Marketing Manager to own online growth across its website, marketplaces, social media and select offline initiatives from Mumbai.

You will drive sales, acquisition and brand growth using SEO, Meta ads, Google Analytics and Shopify, coordinating with creators, photographers and developers to optimise the customer journey.

Qualifications

• 3–6 years of relevant e-commerce marketing experience.
• Hands-on with Meta Ads and SEO.
• Experience with D2C/e-commerce sales.
• Familiar with Shopify or similar platforms.
• Proficient in Google Analytics and Search Console.
• Strong numeracy, budgeting and analytics skills.
• Creative, proactive, ownership mindset.
• Experience in jewellery/fashion/luxury brands preferred.

Responsibilities

• Grow sales across Amaari website, marketplaces, social media and offline channels.
• Plan and execute e-commerce, SEO, and performance marketing strategies.
• Manage website content, pricing, offers and inventory.
• Coordinate with developers/designers and track analytics.
• Lead offline marketing initiatives like events and collaborations.
• Develop monthly social media and influencer campaigns.

Skills

Meta Ads

SEO

Shopify

Google Analytics

Google Ads

Google Shopping

Tools

Shopify

Google Analytics

Google Ads

Google Search Console

Job description

E-Commerce & Marketing Manager Amaari

Company: Amaari

Location: Mumbai, Maharashtra

Job Type: Full-time

Experience: 3-6 years

Industry: Fine Jewellery / Fashion / D2C / Luxury Lifestyle

About Amaari

Amaari is a contemporary jewellery brand offering thoughtfully designed fine and silver jewellery that combines modern aesthetics with timeless elegance.

We are looking for a proactive and commercially driven E-Commerce & Marketing Manager to take ownership of our online growth as well as selected offline marketing initiatives.

Role Overview

The ideal candidate will be responsible for driving sales, customer acquisition and brand growth across Amaari's website, marketplaces, social media and offline marketing channels.

This is a hands-on role for someone who understands e-commerce, SEO, Meta advertising and performance marketing, while also being able to develop and execute creative marketing initiatives.

Key Responsibilities

E-Commerce & Website

• Manage and continuously improve Amaari's website and online store
• Upload and manage products, collections, pricing, offers and inventory
• Improve website conversion rate and customer journey
• Analyse website traffic, sales, conversion rates and customer behaviour
• Manage Google Analytics, Search Console and relevant e-commerce tools
• Coordinate with developers/designers when required

SEO

• Develop and execute Amaari's SEO strategy
• Keyword research and competitor analysis
• On-page and technical SEO
• Product and category page optimisation
• Develop content/blog strategies to improve organic traffic
• Track keyword rankings and organic sales

Performance Marketing

• Plan, execute and optimise Meta (Instagram/Facebook) advertising campaigns
• Manage retargeting and customer acquisition campaigns
• Coordinate Google Ads and Google Shopping campaigns
• Test creatives, audiences, offers and landing pages
• Monitor CAC, ROAS, conversion rate and overall campaign profitability
• Prepare regular performance reports and recommend improvements

Social Media & Influencer Marketing

• Develop monthly social media and content strategies
• Plan campaigns around new launches, offers and collections
• Coordinate with content creators, photographers and designers
• Identify and manage influencer/creator collaborations
• Develop UGC and performance-focused content strategies
• Focus on converting social media traffic into sales

Offline / Physical Marketing

• Plan and execute local marketing initiatives in Mumbai
• Coordinate exhibitions, pop-ups and events
• Explore collaborations with fashion, beauty, lifestyle and wedding businesses
• Develop corporate gifting and partnership opportunities
• Plan store-level promotions and customer acquisition activities

Key Performance Indicators

• Website revenue and orders
• Customer acquisition cost (CAC)
• ROAS
• Website conversion rate
• Average order value
• Organic traffic and SEO growth
• Marketplace sales
• Social media-driven revenue
• Influencer-generated sales
• Offline leads and sales

Candidate Profile

• Has 3-6 years of relevant experience
• Has hands-on experience with Meta Ads and SEO
• Understands D2C/e-commerce sales
• Has experience managing or working with Shopify or similar platforms
• Understands Google Analytics and Search Console
• Has a strong understanding of customer acquisition and conversion
• Is comfortable working with numbers, analytics and marketing budgets
• Has strong communication and coordination skills
• Is creative, proactive and willing to take ownership
• Has experience in jewellery, fashion, beauty, luxury or lifestyle brands - preferred

What We Offer

• Opportunity to work closely with the founder and build the digital growth strategy for a growing jewellery brand
• Significant ownership and responsibility
• Opportunity to work across both digital and physical marketing
• Creative and entrepreneurial work environment
• Growth opportunity as Amaari expands its online presence

Location: Mumbai

Position: Full-time | E-Commerce & Marketing Manager