Offline Marketing Lead

Stable Money; Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Stable Money in Delhi is looking for a skilled marketing professional with 2-5 years of experience in offline and BTL marketing. This role involves planning and executing various activation events while ensuring effective lead generation and management of local vendors.

The ideal candidate will have strong negotiation skills, a robust local vendor network, and experience with CRM tools to enhance campaign performance. Join our dynamic team to contribute to the growth of India's leading fixed investment platform.

Qualifications

• 2–5 years of experience in offline marketing or BTL marketing.
• Proven track record of running activations independently.
• Solid local vendor network for quick material turnaround.

Responsibilities

• Plan and execute offline activation events at high-traffic locations.
• Negotiate and secure permissions from facility managers.
• Capture qualified leads and ensure timely CRM entry.

Skills

Offline marketing experience

Negotiation skills

Lead generation

CRM proficiency

Vendor management

Job description

About Stable Money

Stable Money is India’s leading fixed investment platform. It is a marketplace which helps customers discover and invest in high-quality fixed-income products such as Fixed Deposits (FDs), RD, Bonds, Credit Cards, Mutual Funds from trusted institutions. Stable Money has 30 lac+ trusted investors, 2000cr+ bookings since inception and is backed by marquee investors such as Z47, Lightspeed, Fundamentum, Matrix Partners, RTP Global to name a few.

Campaign Planning & Execution

• Plan and execute a weekly calendar of offline activation events across high‑footfall locations — apartment complexes, tech parks, corporate campuses, community fairs, and weekend markets.
• Scout new venues proactively and build a robust pipeline of activity locations for the month.
• Coordinate all on‑ground logistics including stall setup, collateral, staffing, and tech requirements to ensure smooth event operations.
• Design engaging activity formats (lucky draws, investment calculators, quiz booths, etc.) that attract passersby and encourage meaningful conversations.

Access & Permissions

• Independently negotiate and secure entry permissions from RWAs, facility managers, HR teams, and event organisers at high‑density locations.
• Maintain a living database of contacts at key venues to enable quick re‑activation and recurring access.
• Develop relationships with local event aggregators, community groups, and corporates to unlock exclusive marketing opportunities.

Lead Generation & Handover

• Capture qualified leads at every activity through structured data collection (name, contact, investment intent, investable amount).
• Ensure timely and accurate CRM entry of leads post‑activity with all relevant context for the sales team.
• Brief the inside sales team on lead context and activity insights to maximise conversion rates.
• Track lead‑to‑conversion funnel and proactively close feedback loops with the sales team to improve lead quality.

Vendor & Creative Management

• Manage a trusted network of local vendors for printing, fabrication, standees, banners, branded merchandise, and event supplies.
• Coordinate with the design team to brief and produce creatives on time; independently manage last‑mile printing and material delivery to activity sites.
• Negotiate vendor pricing to ensure activity budgets are optimised and ROI is maximised.

Reporting & Continuous Improvement

• Maintain a weekly activity report covering events conducted, footfall, leads generated, costs incurred, and estimated ROI.
• Analyse activity performance data to identify best‑performing formats, locations, and time slots —and double down on what works.
• Share on‑ground insights with the marketing team to improve messaging, collateral, and brand positioning.

What we’re looking for

• 2–5 years of experience in offline marketing, field activations, BTL marketing, or experiential marketing.
• Proven track record of independently running activations at residential societies, corporate parks, or public events.
• Strong on‑ground negotiation skills — you know how to get a yes from gatekeepers and facility managers.
• Solid local vendor network for printing, fabrication, and event supplies with ability to turn around material quickly.
• Experience in lead generation with structured data capture and handover processes.
• Proficiency in using CRM tools, spreadsheets, and basic reporting for activity tracking.