National Key Account Manager- Modern Trade

Yogabars; Bengaluru; Hybrid; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Free food

Autonomy to experiment

Job summary

Yogabars in Bengaluru is seeking a National Key Account Manager for Modern Trade to drive growth across national and regional accounts. You will own the business relationship with key retail partners such as Reliance, DMart, More, Spencer’s, and Nature’s Basket, and develop annual business plans (JBP) with these accounts.

You will plan and execute sales strategies, manage promotions, activations and trade marketing, coordinate with Supply Chain, Finance, Marketing and Trade Marketing, and ensure

Qualifications

• Strong communication and negotiation skills.
• Good commercial and analytical understanding.
• Strong relationship management and stakeholder handling ability.
• High ownership with an execution-focused mindset.
• Ability to work in a fast-paced, growth-stage environment.
• Sound understanding of the Modern Trade ecosystem and retail dynamics.

Responsibilities

• Drive sales growth across national and regional Modern Trade accounts.
• Own the business relationship with key retail partners such as Reliance, DMart, More, Spencer’s, Star Bazaar, Nature’s Basket, etc.
• Develop and execute annual business plans / joint business plans (JBP) with key accounts.
• Identify growth opportunities through assortment expansion, promotions, visibility, and new store onboarding.
• Deliver sales KPIs including monthly billing, secondary sales, range selling, visibility, and off-take growth.
• Ensure achievement of account-wise revenue, volume, and profitability targets.
• Track sales performance and drive corrective actions to close gaps.
• Ensure strong in-store execution across key accounts including product listings, shelf placement, secondary visibility, promotions and activations, and new product launches.
• Plan and execute BTL activations, promotions, sampling, and in-store campaigns; evaluate ROI.
• Lead commercial negotiations with key accounts: margins, listing fees, trade spends, promotion budgets, payment terms.
• Coordinate with Supply Chain, Finance, Marketing, Trade Marketing, Operations to ensure launches and stock availability.
• Monitor competition, category trends, pricing, promotions; share updates with leadership.

Skills

Strong communication

Negotiation skills

Commercial understanding

Analytical understanding

Relationship management

Stakeholder handling

Ownership and execution

Fast-paced environment

Modern Trade ecosystem

Retail dynamics

Job description

National Key Account Manager - Modern Trade

Who We Are:

We are a Bangalore based health-food brand. We are one of the most recognized nutrition led food brands in the country. We are purpose-driven and on a mission to make the country eat healthier. We believe in honest food labels and balanced nutrition. We take the harder route and make our products tasty without loading them up with junk ingredients. We do it because we all truly believe in our mission. The company is founded by sisters Anindita and Suhasini Sampath (LBS, Wharton, IIM-C, and BITS Pilani). Yogabar has been nominated as one of the top women-led Indian startups by various publications. We are venture-capital funded and our institutional investors include SAIF Partners and Fireside ventures. We also have several distinguished industry leaders as investors and active members of our board. ITC has recently announced a strategic investment in Yogabar.

What we offer:

We have an aggressive, fast-paced, and mission oriented culture. We promise significant autonomy and room for experimenting. Our culture is centered on respect, innovation and growth. We offer the same (if not better) perks that everyone else offers. Though some have claimed that they are likelier to eat healthier and live longer because of their association with us. We advise that you judge the authenticity of such claims with a pinch of low-sodium Himalayan Pink Salt. Also, lots of free yummy food. That your doctor, nutritionist, and mum would approve of.

Key Responsibilities

Business Growth & Account Management

• Drive sales growth across national and regional Modern Trade accounts.
• Own the business relationship with key retail partners such as Reliance, DMart, More, Spencer’s, Star Bazaar, Nature’s Basket, etc.
• Develop and execute annual business plans / joint business plans (JBP) with key accounts.
• Identify growth opportunities through assortment expansion, promotions, visibility, and new store onboarding.

Sales Planning & Execution

• Deliver sales KPIs including monthly billing, secondary sales, range selling, visibility, and off-take growth.
• Ensure achievement of account-wise revenue, volume, and profitability targets.
• Track sales performance and drive corrective actions to close gaps.

Modern Trade Operations & Visibility

• Ensure strong in-store execution across key accounts including:
• o Product listings
• o Shelf placement
• o Secondary visibility
• o Promotions and activations
• o New product launches
• Work closely with merchandising / field teams to ensure execution excellence in stores.

Promotions, Activations & Trade Marketing

• Plan and execute BTL activations, promotions, sampling, and in-store campaigns in collaboration with internal teams.
• Evaluate promotion effectiveness and optimize spends for better ROI.
• Support seasonal and category-led campaigns across accounts.

Commercials & Business Hygiene

• Lead commercial negotiations with key accounts including:
• o Margins
• o Listing fees
• o Trade spends
• o Promotion budgets
• o Payment terms
• Ensure smooth business hygiene across:
• o Claims submission and closure
• o Distributor alignment
• o Outstanding collections / overdue management
• o Account reconciliation
• o Trade scheme execution

Cross-Functional Stakeholder Management

• Coordinate with internal teams including:
• o Supply Chain
• o Finance
• o Marketing
• o Trade Marketing
• o Operations
• Ensure timely execution of launches, stock availability, promotions, and account deliverables.

Market Intelligence & Reporting

• Monitor competition, category trends, pricing, promotions, and market opportunities.
• Share regular account performance updates, market feedback, and actionable insights with leadership.
• Use data to drive strategic decisions and improve account productivity.

Ideal Candidate

• Strong communication and negotiation skills
• Good commercial and analytical understanding
• Strong relationship management and stakeholder handling ability
• High ownership with an execution-focused mindset
• Ability to work in a fast-paced, growth-stage environment
• Sound understanding of the Modern Trade ecosystem and retail dynamics

Preferred Experience

• 1-3+ years of sales experience in FMCG / Food industry
• Mandatory experience in Modern Trade / Key Accounts
• Experience handling national or large regional key accounts
• Prior experience in health food / packaged food / nutrition / snacking categories is a plus
• Based in or willing to relocate to Bangalore

Why Join Us?

At Yogabar, you won’t just be managing accounts — you’ll be helping shape how healthier food reaches millions of consumers across the country.

If you enjoy building businesses, solving problems, working with high ownership, and growing a purpose-led brand, this role could be a great fit