Assistant Manager- Shopper Marketing [Modern Trade]

Yogabars; Bengaluru; On-site; INR 500,000 - 700,000; Full time

Job summary

Yogabars, a Bangalore-based health-food brand, seeks a driven Assistant Manager- Shopper Marketing to lead and execute shopper marketing initiatives across retail touchpoints. You will analyze consumer behavior at the point of sale and collaborate with cross-functional teams to drive growth and brand presence.

The role requires 1–2 years in shopper or trade marketing, strong communication, and the ability to thrive in a fast-paced, entrepreneurial environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 1–2 years of experience in shopper or trade marketing, preferably FMCG/retail.
• Strong understanding of consumer behavior, retail dynamics, and in-store marketing techniques.
• Excellent communication, analytical, and project management skills.

Responsibilities

• Develop and execute shopper marketing plans aligned with brand objectives and sales goals.
• Collaborate with retailers and distributors for in-store promotions and merchandising.
• Work with sales, marketing, and product teams for alignment and effectiveness.
• Monitor and measure the effectiveness of initiatives; generate insights for future strategies.
• Manage the shopper marketing budget to ensure ROI and cost efficiency.

Skills

Shopper marketing

FMCG

Analytical

Communication

Education

Bachelor's degree in Marketing

Job description

Job Description: Assistant Manager- Shopper Marketing [Modern Trade]

Who We Are

We are a Bangalore-based health-food brand and one of the most recognized names in the industry. At Yogabar, we are purpose-driven and on a mission to inspire healthier eating habits across the country.

Our philosophy revolves around honest food labels and balanced nutrition. We take the harder route of making our products delicious without loading them with junk ingredients because we genuinely believe in our mission.

Founded by sisters Anindita and Suhasini Sampath (LBS, Wharton, IIM-C, and BITS Pilani), Yogabars has been featured as one of the top women-led Indian startups by various publications. We are venture-capital funded, with institutional investors such as SAIF Partners and Fireside Ventures, along with several distinguished industry leaders as active members of our board.

What We Offer

• An aggressive, fast-paced, and mission-oriented culture.
• Significant autonomy and opportunities for experimentation.
• A culture centered on respect, innovation, and growth.
• Competitive perks, including access to healthier and tastier food options (which some claim may lead to a longer and healthier life – feel free to verify with a pinch of low-sodium Himalayan Pink Salt!).
• Lots of free, delicious food that your doctor, nutritionist, and mum would approve of.

Role Overview

We are seeking a Shopper Marketing Executive to lead and execute innovative shopper marketing initiatives that drive growth and brand presence across retail touchpoints. The ideal candidate is a creative thinker with a passion for marketing and an understanding of consumer behavior at the point of sale.

Key Responsibilities

1. Shopper Marketing Strategies
   • Develop and execute shopper marketing plans that align with brand objectives and sales goals.
   • Analyze shopper behavior and market trends to create targeted campaigns.
2. Retail Campaign Management
   • Collaborate with retailers and distributors to execute in-store promotions, activations, and merchandising.
   • Ensure the brand is prominently positioned across retail channels.
3. Cross-Functional Collaboration
   • Work closely with the sales, marketing, and product teams to ensure alignment and effectiveness of shopper marketing strategies.
   • Liaise with external agencies for campaign execution and performance analysis.
4. Performance Tracking
   • Monitor and measure the effectiveness of shopper marketing initiatives.
   • Generate insights from campaigns to improve future strategies.
5. Budget Management
   • Manage and optimize the shopper marketing budget to ensure ROI and cost efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-2 years of experience in shopper or trade marketing, preferably in FMCG or retail.
• Strong understanding of consumer behavior, retail dynamics, and in-store marketing techniques.
• Excellent communication, analytical, and project management skills.
• Ability to work in a fast-paced, entrepreneurial environment.

Why Join Us?

At Yogabar, you’ll be part of a purpose-driven organization that’s changing the way people eat and think about food. You’ll enjoy significant autonomy, exciting challenges, and the satisfaction of knowing that your work contributes to a healthier world.

If you’re ready to take on the challenge, we’d love to hear from you!