National Head - Ad Sales, Marathi

Sony Pictures Networks India; Mumbai; On-site; INR 3,000,000 - 4,000,000; Full time

Job summary

Sony Pictures Networks India is seeking an experienced National Head - Ad Sales, Marathi, to drive revenue growth through effective sales strategies aligned with network objectives. The role demands 15-18 years of experience in broadcast media sales and strong connections within regional markets.

The ideal candidate will develop annual sales plans, optimize monetization opportunities, and play a key role in client management. This strategic position requires a strong business acumen and impactful communication skills to succeed in a dynamic environment.

Qualifications

• 15–18 years of experience in broadcast/media sales.
• Strong network across clients and media agencies.
• Experience in leading high-revenue portfolios within GEC/regional channels.

Responsibilities

• Drive revenue growth by designing and executing sales strategies.
• Align sales and content strategies with Channel Business Head.
• Develop and drive annual sales plans and cascade targets.

Skills

Strong exposure to regional markets

Client engagement initiatives

Ability to build strategic partnerships

Impactful communication skills

Education

Post Graduate Diploma / MBA in Management

Job description

Overview

Sony Pictures Networks is seeking an experienced National Head - Ad Sales, Marathi. The primary role of the incumbent is to drive revenue growth for Sony Marathi by designing and executing medium- and long-term sales strategies aligned with cluster and network objectives, while maximizing monetization opportunities and market share.

Education

Post Graduate Diploma / MBA in Management or equivalent

Experience

• 15–18 years of experience in broadcast / media sales
• Strong exposure to regional markets and ad sales ecosystem
• Experience in leading high-revenue portfolios within GEC / regional channels
• Strong network across clients and media agencies
• Exposure to integrated deals, branded content, and non-FCT monetization

Key Responsibilities

• Analyze industry trends, competitor landscape, and monetization models to co-create long- and medium-term sales strategy
• Align closely with Channel Business Head to integrate sales and content strategies
• Develop and drive annual sales plans and cascade targets across the team
• Identify and build new revenue streams and markets
• Revenue Delivery & Growth
  • Drive achievement of revenue targets and improve yield, wallet share, and margins
  • Lead large, integrated deals and support cluster-level strategic pitches
  • Identify innovative monetization opportunities including brand integrations and special properties
  • Optimize sales costs through efficient and effective practices
• Client & Market Management
  • Build and maintain strong relationships with key clients and agencies
  • Drive client engagement initiatives to improve retention and unlock new opportunities
  • Represent the network in industry forums to strengthen market positioning
  • Lead, mentor, and manage team performance to ensure delivery of business goals
  • Drive capability building, resource optimization, and team engagement
  • Partner with HR on interventions to enhance performance and reduce attrition
• Strong understanding of the broadcast and media industry
• Knowledge of competitive landscape and market dynamics
• Understanding of network offerings and content monetization
• Awareness of evolving ad sales and revenue models
• Strong business acumen
• Ability to build and leverage strategic partnerships
• Impactful communication and influencing skills
• Innovation and solution-oriented mindset

Other Personal Characteristics

• High ownership and result orientation
• Strong leadership presence
• Ability to operate in a dynamic, high-pressure environment
• Strategic yet execution-focused approach