Group Head - Ad Sales

Sony Pictures Networks India; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Sony Pictures Networks India seeks a seasoned Group Head – Ad Sales to drive advertising revenue for the Hindi GEC portfolio (Sony SAB and SET). You will own revenue strategy, build relationships with advertisers and agencies, and monetize through FCT, sponsorships and high-impact properties.

The role requires a strong track record in leading revenue mandates, managing high-value client relationships and steering cross-functional initiatives to grow market share and profitability.

Qualifications

• 12+ years in Television/Media Ad Sales with revenue ownership.
• Proven ability to drive large-scale advertising revenue.
• Strong relationships with senior advertisers and agencies.

Responsibilities

• Lead sales strategy and revenue planning for Hindi GEC portfolio.
• Forecast revenue, identify growth opportunities, monetize high-impact properties.
• Own revenue across FCT, sponsorships and impact properties for Sony SAB and SET.
• Deliver targets while improving yield and wallet share.
• Build a high-value advertiser pipeline and lead strategic pitches.
• Collaborate with cross-functional teams for monetization and execution.
• Manage senior client relationships and strategic account growth.

Skills

Revenue strategy

Client relationship management

Leadership

Negotiation

Stakeholder management

Education

Post Graduate Diploma in Management (Marketing/Sales/Business Administration)

Tools

CRM software

Job description

Sony Pictures Networks India is looking for a high-performing Group Head – Ad Sales to drive advertising revenue for its Hindi GEC portfolio, Sony SAB and SET. The role will be responsible for leading revenue strategy, building and strengthening relationships with key advertisers and media agencies, identifying new business opportunities, and maximizing monetization through FCT, sponsorships and high-impact properties.

Position Specification

Education:

Post Graduate Diploma in Management (or equivalent), preferably in Marketing / Sales / Business Administration

Experience:

12+ years of experience in Television/Media Ad Sales, with a strong track record of owning and delivering large-scale advertising revenue for leading brands. Proven expertise in developing and executing revenue strategies, driving FCT, sponsorships and high-impact properties, and growing key accounts and market share. Strong and established relationships with senior stakeholders across leading advertisers and media agencies, with a deep understanding of the broadcast advertising ecosystem, BARC viewership metrics, revenue planning and market dynamics. Experience in leading strategic revenue mandates, managing high-value client relationships and driving cross-functional business initiatives will be preferred.

Key Responsibilities

Sales Strategy & Planning

• Lead the sales strategy and revenue planning for the Hindi GEC portfolio, aligned with channel priorities and business objectives.
• Provide market insights, revenue forecasts and growth opportunities to drive business performance.
• Leverage the content calendar, marquee programming, festivals and special initiatives to identify and monetize high-impact properties and sponsorship opportunities.
• Monitor market trends, advertiser spends and competitive activity to identify new revenue opportunities.
• Drive strategic initiatives to strengthen the channels' market position and maximize revenue potential.

Revenue Generation & Business Development

• Own and drive advertising revenue across FCT, sponsorships and impact properties for Sony SAB and SET.
• Deliver monthly, quarterly and annual revenue targets while improving yield, inventory utilization and wallet share.
• Build and strengthen a high-value pipeline of advertisers through direct clients and media agencies.
• Lead strategic pitches, customized proposals and large-value commercial opportunities.
• Drive new client acquisition and expand revenue from existing strategic accounts.
• Identify opportunities to increase monetization through innovative and differentiated advertising solutions.
• Collaborate with Channel Marketing, Programming, Revenue Strategy and Sales Planning teams to maximize inventory utilization and monetization.
• Partner with Sales Coordination, Traffic, Finance and Receivables teams to ensure seamless campaign execution and collection efficiency.

Client Relationship Management

• Build and nurture strong relationships with senior decision-makers across leading advertisers and media agencies.
• Drive growth in share of wallet through strategic account management, cross-selling and upselling.
• Identify new business opportunities by understanding client objectives, industry trends and evolving market requirements.
• Position the channels' content strengths, audience profile and reach effectively to create differentiated solutions for clients.
• Act as a strategic business partner to key clients and agencies, ensuring strong relationships and long-term revenue growth.
• Strong Commercial Acumen
• Strategic Thinking & Business Orientation
• Relationship Building & Networking
• Influential Communication & Negotiation
• Collaboration & Stakeholder Management
• Customer Focus
• Result Orientation
• Strong understanding of the Television Broadcast & Media Advertising ecosystem
• Strong understanding of BARC ratings, audience analytics and television viewership trends
• Deep knowledge of media agencies, advertisers and the competitive landscape
• Strong presentation, negotiation and proposal development skills
• Ability to translate market and audience insights into revenue opportunities
• Strong understanding of FCT, sponsorships, impact properties and inventory monetization

Why Join Sony Pictures Networks India

Sony Pictures Networks India (SPNI), the consumer-facing identity of Culver Max Entertainment Private Limited and an indirect wholly owned subsidiary of Sony Group Corporation, Japan, is one of India’s leading media and entertainment networks.

SPNI operates a diverse portfolio of 28 premium SD and HD channels across entertainment, movies, sports, kids, and factual entertainment, along with its digital streaming platform Sony LIV. The network reaches over 700 million viewers in India and is available across 150+ countries worldwide.

The network includes leading brands such as:

• Sony Sports Network

Recognized as an employer of choice within and outside the media industry, SPNI has received several prestigious accolades, including:

• India’s Best Companies to Work For 2021 by Great Place to Work® Institute India
• Exemplars of Inclusion in AVTAR & Seramount's Most Inclusive Companies Index 2024
• Recognition among the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount
• ET Future Skills 2024 Award for Best Learning Program Supporting Change Transformation Business Strategy
• TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program

SPNI is currently in its 30th year of operations in India and continues to be a leader in delivering compelling entertainment and sports experiences across platforms.