Microsoft Alliance Lead

Genzeon; Hyderabad; On-site; INR 5,500,000 - 9,000,000; Full time

Job summary

Genzeon, a company focused on expanding its Microsoft Practice, seeks an Associate Director of Microsoft Alliance & Partnerships to own and grow the alliance end to end. This role drives joint GTM, co-sell motions, and marketplace presence while maximizing Microsoft incentives and Azure consumption.

The candidate will lead governance, partnerships operations, and executive communications. Success is measured by co-sell pipeline and wins, ACR growth, and alignment with Microsoft programs and

Qualifications

• 10–15 years total experience, 5+ years in a Microsoft alliance/partnerships role.
• Deep knowledge of the Microsoft partner ecosystem: designations, specializations, co-sell and incentives.
• Hands-on experience with Partner Center, PAL/CPOR/DPOR tagging, and Microsoft marketplace.

Responsibilities

• Define joint GTM initiatives with Microsoft aligned to priorities.
• Own the co-sell motion end to end; manage offers, referrals and joint pursuit activities.
• Partner with internal account teams to close deals with Microsoft sellers.
• Maintain Microsoft Solutions Partner designations and Specializations.
• Drive Azure consumed revenue (ACR) growth across customers and engagements.
• Manage tagging, incentives, Partner Center, and marketplace publishing.
• Develop and maintain the annual partner business plan with Microsoft and conduct reviews.

Skills

Microsoft alliance

Co-sell management

Account planning

Partner Center

ACR growth

Azure consumption

Relationship management

Marketplace

Incentives & funding

Program governance

Tools

Microsoft Partner Center

Microsoft commercial marketplace

PAL/CPOR/DPOR tagging

Job description

Genzeon has established a dedicated Microsoft Practice and is investing in deepening its strategic partnership with Microsoft. We are seeking an Associate Director of Microsoft Alliance & Partnerships to own and grow the alliance end to end.

The Alliance Associate Director is responsible for maximizing the value of Genzeon's relationship with Microsoft — driving joint go-to-market and co-sell, achieving and maintaining Microsoft Designations and Specializations, growing Azure consumption, managing the full operational backbone of the partnership (Partner Center, incentives, tagging, referrals), and building Genzeon's presence on the Microsoft commercial marketplace. Success is measured in partnership status, co-sell pipeline and wins, ACR growth, and the investments and incentives unlocked from Microsoft.

Key responsibilities

Go-to-market & co-sell

• Define and drive joint go-to-market (GTM) initiatives with Microsoft, aligning Genzeon's offerings to Microsoft's priorities and solution areas.
• Own the co-sell motion end to end — build and maintain the co-sell solution portfolio, register co-sell-ready offers, manage IP-co-sell and services co-sell, and drive deal referrals in both directions with Microsoft sellers.
• Partner with internal account teams to help close deals by connecting them with the right Microsoft sellers and orchestrating joint pursuit activities including Account planning sessions.

Designations, Specializations & ACR

• Own the roadmap to achieve and maintain Microsoft Solutions Partner Designations and Specializations, managing partner points, performance, skilling, and audit readiness.
• Drive Azure Consumed Revenue (ACR) growth across customers and engagements, tracking consumption and partnering with practice teams to accelerate it.

Relationship management

• Build and manage relationships with key Microsoft stakeholders, including the Partner Development Manager (PDM), co-sell/partner sales teams, and relevant business-group and field contacts.
• Develop and maintain the annual partner business plan with Microsoft and run a regular partnership cadence and business reviews.

Partnership operations & incentives

• Manage all partner tagging and attribution — PAL (Partner Admin Link), CPOR (Claiming Partner of Record), and DPOR (Digital Partner of Record) — to ensure Genzeon is correctly credited for influence and consumption.
• Own Partner Center and Supplier/partner portal administration and hygiene (memberships, users, competencies, compliance).
• Track and maximize Microsoft incentives, investments, and funding — ensuring Genzeon is tapping every available program (incentives/rebates, MDF/co-op marketing funds, activity-based and consumption-based investments, ECIF and similar deployment/POC funds).
• Manage deal referrals, referral pipeline hygiene, and reporting.

Marketplace

• Prepare and own the Microsoft commercial marketplace solutions roadmap, working with internal practice teams to identify and shape offers.
• Own publishing of offers on the Microsoft marketplace, including professional services offers and SaaS transactable offers, and manage their lifecycle, private offers, and go-to-market on marketplace.

Enablement & reporting

• Enable internal sales and account teams on how to engage Microsoft, use co-sell, and leverage partnership benefits.
• Maintain a partnership scorecard and report on alliance KPIs — co-sell pipeline and wins, ACR, designation/specialization status, incentives earned, and marketplace performance — to Genzeon leadership.
• Ensure ongoing compliance with the Microsoft Partner Agreement and program requirements.

About the role

Genzeon has established a dedicated Microsoft Practice and is investing in deepening its strategic partnership with Microsoft. We are seeking an Associate Director of Microsoft Alliance & Partnerships to own and grow the alliance end to end.

The Alliance Associate Director is responsible for maximizing the value of Genzeon's relationship with Microsoft — driving joint go-to-market and co-sell, achieving and maintaining Microsoft Designations and Specializations, growing Azure consumption, managing the full operational backbone of the partnership (Partner Center, incentives, tagging, referrals), and building Genzeon's presence on the Microsoft commercial marketplace. Success is measured in partnership status, co-sell pipeline and wins, ACR growth, and the investments and incentives unlocked from Microsoft.

Key responsibilities

Go-to-market & co-sell

• Define and drive joint go-to-market (GTM) initiatives with Microsoft, aligning Genzeon's offerings to Microsoft's priorities and solution areas.
• Own the co-sell motion end to end — build and maintain the co-sell solution portfolio, register co-sell-ready offers, manage IP-co-sell and services co-sell, and drive deal referrals in both directions with Microsoft sellers.
• Partner with internal account teams to help close deals by connecting them with the right Microsoft sellers and orchestrating joint pursuit activities including Account planning sessions.

Designations, Specializations & ACR

• Own the roadmap to achieve and maintain Microsoft Solutions Partner Designations and Specializations, managing partner points, performance, skilling, and audit readiness.
• Drive Azure Consumed Revenue (ACR) growth across customers and engagements, tracking consumption and partnering with practice teams to accelerate it.

Relationship management

• Build and manage relationships with key Microsoft stakeholders, including the Partner Development Manager (PDM), co-sell/partner sales teams, and relevant business-group and field contacts.
• Develop and maintain the annual partner business plan with Microsoft and run a regular partnership cadence and business reviews.

Partnership operations & incentives

• Manage all partner tagging and attribution — PAL (Partner Admin Link), CPOR (Claiming Partner of Record), and DPOR (Digital Partner of Record) — to ensure Genzeon is correctly credited for influence and consumption.
• Own Partner Center and Supplier/partner portal administration and hygiene (memberships, users, competencies, compliance).
• Track and maximize Microsoft incentives, investments, and funding — ensuring Genzeon is tapping every available program (incentives/rebates, MDF/co-op marketing funds, activity-based and consumption-based investments, ECIF and similar deployment/POC funds).
• Manage deal referrals, referral pipeline hygiene, and reporting.

Marketplace

• Prepare and own the Microsoft commercial marketplace solutions roadmap, working with internal practice teams to identify and shape offers.
• Own publishing of offers on the Microsoft marketplace, including professional services offers and SaaS transactable offers, and manage their lifecycle, private offers, and go-to-market on marketplace.

Enablement & reporting

• Enable internal sales and account teams on how to engage Microsoft, use co-sell, and leverage partnership benefits.
• Maintain a partnership scorecard and report on alliance KPIs — co-sell pipeline and wins, ACR, designation/specialization status, incentives earned, and marketplace performance — to Genzeon leadership.
• Ensure ongoing compliance with the Microsoft Partner Agreement and program requirements.

Requirements

Required skills and experience

• 10–15 years overall, with 5+ years in a Microsoft alliance / partner development / partnerships role at a Microsoft partner or ISV.
• Deep, hands-on knowledge of the Microsoft partner ecosystem: Solutions Partner designations, Specializations, co-sell, and the incentives/investment landscape.
• Proven, practical experience with Partner Center, partner tagging (PAL, CPOR, DPOR), and the Microsoft commercial marketplace (publishing professional services and SaaS transactable offers).
• Demonstrated track record driving ACR / Azure consumption growth and co-sell pipeline and wins.
• Strong relationship management skills with a network of, or proven ability to build relationships with, Microsoft field, partner, and PDM contacts.
• Commercial and analytical acumen — able to track incentives, model partnership ROI, and report to leadership.
• Excellent communication, cross-functional orchestration, and stakeholder-management skills.

Highly desirable

• Existing relationships within Microsoft's partner and field organization.
• Experience taking co-sell-ready and marketplace offers to market, including transactable SaaS.
• Familiarity with Azure, Azure AI, and ideally healthcare.
• Experience supporting Specialization audits and designation attainment.