Meta Media Buyer

Ridhi Home & Living; Jaipur; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Ridhi Home & Living in Jaipur, India, seeks a hands-on Performance Marketing professional to run Meta Ads campaigns for its home décor brands under the guidance of the Performance Marketing Manager.

You will manage daily spend within approved budgets, build audiences, launch creative tests, and maintain tracking. You will grow to strategic media buying while handling CAC, MER, and ROAS metrics.

Qualifications

• 4–5+ years of hands-on paid social campaign experience, ideally for a D2C/e‑commerce brand.
• Proficient with Meta Ads Manager: campaign structure, Advantage+, audiences.
• Basic grasp of ecommerce metrics: CAC, MER, ROAS, AOV.
• Comfortable pulling and organizing performance data in Excel/Sheets.
• Detail-oriented, process-driven, eager to learn under a senior media buyer.

Responsibilities

• Execute day-to-day Meta Ads campaigns across both brands per strategy and budgets.
• Monitor spend and pacing, flag deviations from target CAC and MER.
• Build and maintain campaign structures (prospecting, retargeting, Advantage+), audiences and exclusions.
• Support creative testing: launch tests, track results, surface findings to the strategist/manager.
• Maintain pixel/Conversions API tracking and flag attribution issues.
• Prepare weekly reports on spend, ROAS, MER, new-customer revenue %, CAC and top creatives.
• Coordinate with creative, email/SMS and CRO functions on requests.

Skills

Paid Social

Meta Ads Manager

Excel/Sheets

CAC/MER/ROAS/AOV

Data analysis

Tools

GA4

Google Tag Manager

Shopify Analytics

Looker Sheets

Triple Whale

Job description

Role summary:

Executes Meta (Facebook & Instagram) campaigns for both home-décor brands under the direction of the Performance Marketing Manager — managing daily spend within approved budgets, building audiences, launching creative tests, and maintaining tracking. Should be comfortable working with performance data (CAC, ROAS, spend) and keen to grow into a more strategic media-buying role.

Key responsibilities:

• Execute day-to-day Meta Ads campaigns across both brands per the strategy and budgets set by the Performance Marketing Manager.
• Monitor daily spend and pacing, and flag deviations from target CAC and MER.
• Build and maintain campaign structures (prospecting, retargeting, Advantage+), audiences and exclusions as directed.
• Support the creative testing process — launch tests, track results, and surface findings to the strategist/manager.
• Maintain pixel / Conversions API (CAPI) tracking and flag any attribution or tracking issues.
• Prepare weekly reports on spend, ROAS, MER, new-customer revenue %, CAC and top creatives.
• Coordinate with creative, email/SMS and CRO functions on requests from the manager.
• Assist with Google/Amazon ads setup and reporting as these channels are scaled.

Must-have skills & experience:

• 4-5+ years of hands-on experience running paid social campaigns, ideally for a D2C / e-commerce brand.
• Working knowledge of Meta Ads Manager — campaign structure, Advantage+, audience building.
• Basic grasp of e-commerce metrics: CAC, MER, ROAS, AOV.
• Comfortable pulling and organizing performance data in Excel/Sheets.
• Detail-oriented and process-driven, with the eagerness to learn under a senior media buyer.

Nice to have:

• Exposure to fashion, home décor or lifestyle D2C brands.
• Familiarity with GA4, Google Tag Manager, Shopify analytics.
• Any prior exposure to Google Ads, Amazon Ads or influencer/affiliate campaigns.

Tools:

Meta Ads Manager, Shopify analytics, GA4, Google Tag Manager, Google/Looker Sheets, Triple Whale / similar (a plus).