Media Planning Executive (2-4 Years)

Omnicom Global Solutions; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Comprehensive insurance coverage

Flexible leave options

Free meals and subsidized cab services

Job summary

A leading media solutions provider in Bengaluru is seeking a Media Planning Analyst to strategize and plan digital media campaigns. The role involves collaborating with account managers, creative teams, and data analysts to align digital media strategies with client goals. Ideal candidates should have 2-4 years of experience in digital media planning and a strong analytical mindset, with proficiency in tools like GA4 and Adobe Analytics. The company promotes a culture of integrity, equity, and personal growth.

Qualifications

• 2 to 4 years of experience in digital media planning, preferably in an agency environment.
• Ability to describe KPIs and their role in the customer journey.
• Strong understanding of digital marketing channels and advertising platforms.

Responsibilities

• Own end-to-end campaign planning and execution across digital channels.
• Translate client objectives into actionable media strategies and KPIs.
• Conduct mid and post-campaign analysis to identify insights and improvement areas.

Skills

Digital media planning

Analytical skills

Strong communication

Problem-solving

MS Excel proficiency

Understanding of digital marketing channels

Tools

GA4

LookerStudio

Adobe Analytics

Job description

We are OGS—Omnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions.

We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the world’s most ambitious agencies and clients.

With over 4300+ talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey.

Let us build this, together!

About the role

As Media Planning Analyst you will help the planning team strategize and plan digital media campaigns for our clients. You will collaborate with various teams, including account managers, creative teams, and data analysts, to develop effective and impactful digital media strategies that align with clients\' goals and objectives

Strategic Planning & Leadership

• Own end-to-end campaign planning and execution across digital channels.
• Translate client objectives into actionable media strategies and KPIs
• Conduct audience research, industry trends and recommend targeting criteria as per the brief

Channel Selection & Media Planning

• Evaluate and recommend digital channels (Display, Social, Search, Mobile) for optimal reach and ROI.
• Develop comprehensive media plans including budget allocation, media mix, and timelines.

Campaign Management & Optimization

• Oversee campaign setup, pacing checks, and provide optimization recommendations.
• Manage budgets and ensure campaigns are delivered on time and within scope.

Reporting & Analysis

• Conduct mid and post-campaign analysis to identify insights and improvement areas.
• Prepare detailed performance reports for stakeholders using tools like GA4, LookerStudio, Adobe Analytics etc.

Team Guidance

• Provide direction and mentorship to Analysts and Associates.
• Assist in building and transitioning solutions and processes for assigned accounts.

Must-Have Qualifications & Experience:

• 2 to 4 years of experience in digital media planning, preferably in an agency environment.
• Ability to describe KPIs and their role in the customer journey.
• Comfortable working in a dynamic, evolving environment.
• Strong understanding of digital marketing channels and advertising platforms
• Proficiency in MS Excel and PowerPoint for reporting and presentations.
• Analytical mindset with problem-solving skills and attention to detail.
• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills

Why Join Us?

At Omnicom Global Solutions India, work is more than a job—it is a space to grow, thrive, and feel celebrated. We foster a culture built on integrity, respect, equity, pride, and belonging, offering a holistic employee experience that empowers real impact.

What Makes Life at OGS Special:

Trust Through Transparency & Integrity: We keep things open and fair with easy access to leaders and HR, ways to share your feedback, and clear processes that ensure honesty and accountability.

Culture of Care & Belonging: We prioritize your well-being through comprehensive insurance coverage, flexible leave options, structured onboarding, and resources for emotional and physical health. You also enjoy complimentary meals and subsidized cab services for added comfort. Beyond work, we foster togetherness through CSR initiatives, open conversations, and shared celebrations—creating a workplace where care and belonging thrive.

Equity & Impartiality: We ensure fairness through benchmarked compensation, transparent performance reviews, and clear, policy-driven decisions.

Recognition & Growth: We empower your career through sponsored learning, leadership development programs, internal mobility opportunities, and meaningful recognition—celebrating impact while enabling continuous growth.

At OGS India, we are not just hiring for a role—we are inviting you to join a purpose-driven, people-first culture where your growth, well-being, and individuality are celebrated every step of the way.