Media Manager

Google India Pvt Ltd; Gurugram District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Google India Pvt Ltd. is seeking a Media Manager to lead strategic media initiatives for Google's India Marketing team. You will shape campaign strategies, coordinate with product marketing managers and agencies, and drive integrated, multi-channel programs focusing on both brand and performance metrics.

You will manage cross-functional stakeholders, advocate rich media experiences, and help scale an AI-powered marketing approach across online and offline channels in India.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth, performance, direct response, social, digital, cloud, events and marketing.
• Experience working cross-functionally with various stakeholders and teams.
• Preferred: Bachelor's degree and 10 years of equivalent work experience.

Responsibilities

• Serve as the principal media authority for selected Google products in India, providing strategic oversight to Media agencies.
• Guide large-scale brand and performance programs, driving holistic campaign strategies and test-and-learn agenda to maximize ROI.
• Establish rigorous processes for managing complex media campaigns across social, on-network, and off-network channels.
• Provide expert media leadership through competitive assessments and benchmarking.
• Lead external media agency partners to achieve operational excellence with latest media features and ad tech.

Skills

Cross-functional collaboration

English communication

AI productivity tools

Education

Bachelor's degree or equivalent practical experience

Bachelor's degree + 10 years equivalent work experience

Job description

Media Manager

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth, performance, direct response, social, digital, cloud, events and marketing.
• Experience working cross-functionally with various stakeholders and teams.

Preferred qualifications

• Bachelor's degree and 10 years of equivalent work experience.
• 10 years of experience managing brand and performance media campaigns at the agency or client side.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to communicate in English fluently to support clients in the region.

About the job

The Media Manager, India, role is part of the Media Lab team, the Global Media Center of Excellence for Google Marketing, that oversees Media strategy, planning, buying, measurement, optimizations, governance, innovation and AI for Google's own marketing efforts. Essentially, Media Lab aims to be an exceptional AI-powered marketing organization that drives growth for Google through effective and innovative media strategies and execution, with an emphasis on deeper AI integration, full-funnel marketing approaches, and optimizing the operational model with agency partners and in-housing initiatives. As a Media Manager in India, you will be part of a team of Media professionals for Google India Marketing. You will provide media expertise to shape the future of a variety of key Google products. You will be the go-to media leader for all things related to advertising online and media within Google Marketing in India, managing multi-million dollar integrated advertising programs (across Brand and Performance). You will closely partner with Product Marketing Managers and media agencies to build campaign strategies, tactical media plans, measurement and optimization recommendations. You will act as the primary point of contact for media agency partners (online and offline) for your Google products, ensuring compliance with best practices and guidelines. This role involves oversight of Brand and Performance advertising done by Google, for selected Google products, in India, leveraging both Google's own platforms and off-network properties. You will manage cross-functional stakeholders and advocate for compelling creative and rich media experiences across online and offline channels. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Serve as the principal media authority for selected Google products in India, providing strategic oversight to Media agencies.
• Guide large-scale brand and performance programs, driving holistic campaign strategies and maintaining a robust, integrated test-and-learn agenda to maximize business impact and return on investment (ROI).
• Establish rigorous processes for managing complex media campaigns across social, on-network, and off-network channels to deliver a seamless, full-funnel consumer experience.
• Provide expert media leadership through competitive assessments and benchmarking, formulating authoritative points-of-view that push boundaries down.
• Lead external media agency partners to achieve operational excellence while collaborating on forward-thinking solutions that leverage the latest Media features and ad technologies.

Experience Level: Senior Level