Media Executive

SW Network (Sociowash); Delhi; On-site; INR 279,000 - 558,000; Full time

Job summary

A digital advertising agency is seeking an Amazon & Flipkart Ads Expert to drive profitable growth through campaign management and optimization. The ideal candidate should have 4-8 years of experience in managing ads on these platforms and demonstrate a strong analytical mindset. Responsibilities include planning ad campaigns, maintaining detailed performance trackers, and collaborating with catalog teams to enhance product listings. This role is based in Delhi and offers the opportunity to work in a dynamic environment.

Qualifications

• 4–8+ years of hands‑on experience managing Amazon & Flipkart Ads.
• Proven track record of scaling spend with stable or improving ROAS.
• Strong understanding of Amazon Ads and Flipkart Ads.

Responsibilities

• Plan, launch, and manage Amazon Ads and Flipkart Ads.
• Maintain detailed performance trackers.
• Improve product titles and enhance PDP quality for better CVR.

Skills

Campaign Execution & Optimization

Keyword Research

Analytical Mindset

Advanced Excel / Google Sheets

Job description

About Us

Started in 2015, Sociowash is an Integrated Advertising Agency that hardly values anything more than the pretty folks that it is built of since its invention and is a 200+ crew based in New Delhi and Mumbai.

We are dreamers. We are comedians. We are rebels. We are philosophers. But above all, we are the best at what we do.

Role Overview

We are looking for a hands‑on Amazon & Flipkart Ads Expert who can own end‑to‑end marketplace advertising performance. The core objective of this role is to drive profitable growth by planning, executing, optimizing, and scaling ad campaigns while maintaining highly detailed performance trackers at keyword, ASIN, placement, and campaign levels. This is a results‑driven role—you will be measured on ROAS improvement, efficient scaling, and disciplined optimization.

Key Responsibilities

• Campaign Execution & Optimization
• Plan, launch, and manage Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and Flipkart Ads (PLA, Search, Display).
• Perform daily, weekly, and monthly optimizations across:
• Keywords (search terms, match types, negatives)
• ASIN / product targeting
• Bids, budgets, and placements
• Structure campaigns for scalability and profitability (harvesting, isolation, expansion).
• Continuously test and optimize:
• New keywords & ASINs
• Auto → Manual mining strategies
• Placement bid adjustments (Top of Search, Product Pages).
• ROAS Scaling & Performance Growth
• Scale ad spend without hurting ROAS, using data‑backed decisions.
• Identify scalable winners (keywords, ASINs, campaigns, placements).
• Control wasted spend through aggressive search term mining and negatives.
• Improve key metrics:
• ROAS / ACOS
• Conversion Rate (CVR)
• CTR
• TACOS (where applicable).
• Advanced Tracking & Reporting
• Maintain extremely detailed trackers, including but not limited to:
• Campaign‑level performance
• Keyword‑level performance
• Search term performance
• ASIN/product‑level performance
• Placement‑level performance
• Build and update trackers in Excel / Google Sheets on a daily or weekly basis.
• Track trends, anomalies, and performance drops before they impact revenue.
• Share clear insights and action plans, not just reports.
• Listing & Conversion Optimization Support
• Work closely with catalog/listing teams to:
• Improve product titles, bullets, images, A+ content (Amazon)
• Enhance PDP quality to improve CVR and ROAS.
• Identify listing gaps affecting ad performance and recommend fixes.
• Experimentation & Continuous Improvement
• Run structured experiments on:
• Bidding strategies
• Campaign structures
• New ad formats
• Stay updated with Amazon & Flipkart ad platform changes, betas, and best practices.
• Benchmark performance against category and historical data.
• Required Skills & Experience
• 4–8+ years of hands‑on experience managing Amazon & Flipkart Ads.
• Proven track record of:
• Scaling spend with stable or improving ROAS
• Driving profitable growth for marketplaces
• Strong understanding of:
• Amazon Ads ecosystem & Flipkart Ads dashboard
• Keyword research, harvesting, and negation strategies
• Advanced Excel / Google Sheets skills (pivot tables, formulas, trackers).
• Strong analytical mindset with attention to detail.
• Ability to work independently and take ownership of numbers.
• What Success Looks Like in This Role
• ROAS improves month‑on‑month.
• Spend scales without performance drop.
• Clear visibility on where every rupee is being spent.
• No blind spots in data—everything is tracked, analyzed, and optimized.
• Bonus (Good to Have)
• Experience handling large ad budgets.
• Understanding of TACOS and full‑funnel marketplace growth.
• Experience in D2C or high‑competition categories.

Benefits

What you will do at Sociowash:

• Generating valuable insights across all platforms / media / channels on the digital ecosystem.
• Understand the objective of the brand and accordingly strategize and ideate client campaigns through insights generated via research and analysis.
• Configuring and optimizing existing campaigns and new campaigns.
• KPI mapping for each media objective for all brands and achieving them on a week on week basis.
• Media reporting.