Media Content Coordinator

Itcportal; Kolkata District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading communications firm in Kolkata is seeking an experienced professional for a role focused on media content creation and communication. The ideal candidate will possess a postgraduate degree and 6 to 10 years of relevant experience in content creation, along with excellent writing and coordination skills. The position involves cross-functional collaboration, media monitoring, and developing high-quality presentations.

Qualifications

• 6–10 years of relevant experience in content creation within PR agencies, journalism, or corporate communications.
• Excellent writing skills with a strong grasp of media landscape.
• Ability to manage multiple assignments and deliver under pressure.

Responsibilities

• Develop impactful long-form and short-form content.
• Create media pitch notes, press releases, and presentations.
• Coordinate with multiple ITC businesses/divisions.

Skills

Content creation

Research skills

Communication skills

Coordination skills

Knowledge of media

Education

Post Graduate degree in Mass Communication, English, or Economics

Tools

Microsoft Office

AI tools (ChatGPT, Canva, DALL·E, Runway)

Job description

The role focuses on strengthening media communication through high‑quality content creation, research, coordination, and cross‑functional collaboration.

1. Media Content Creation

• Develop impactful long‑form and short‑form content for earned, owned, and co‑created media.
  
• Prepare media pitch notes, press releases, briefing notes, responses, comments, and interview talking points.
  
• Conduct extensive secondary research on topics such as economic/social issues and sustainability to generate actionable insights and strengthen content.
  
• Identify key trends across traditional media, digital platforms, and corporate/brand communication.
  
• Perform environment scanning, including peer tracking and analysis.
  
• Study ITC initiatives thoroughly by engaging with internal/external experts and field experiences to craft compelling narratives.
  
• Leverage AI and relevant technologies for research, stakeholder targeting, impact analysis, and value-adding inputs.
  

3. Agency Coordination

• Work with various agencies by creating briefs, defining scope, offering support, and reviewing/bench-marking their output.
  

4. Media Monitoring & Insights

• Track, curate, and disseminate media clippings and related insights within the organization.
  

5. Archival Management

• Maintain and manage systematic archiving and retrieval of key communications and media assets.
  

6. Presentation Development

• Create high-quality presentations for internal and external stakeholders to amplify the company’s messaging.
  

7. Cross-Functional Collaboration

• Work closely with content, digital, and internal communications teams within CCD.
  
• Coordinate with multiple ITC businesses/divisions to meet media content needs.
  
• Support CCD and other functions in PR events and on-ground media initiatives.
  

Requirements

Qualifications & Skills

• Post Graduate degree, preferably in Mass Communication, English, or Economics from a reputed university.
  
• Executive or self-skilling courses in communication, branding, Microsoft Office, or AI (for content).
  
• 6–10 years of relevant experience in content creation within PR agencies, journalism (preferably desk roles), or corporate communications in large companies.
  
• Excellent writing skills.
  
• Strong communication and coordination skills.
  
• Thorough understanding of traditional media, new‑age media, multimedia, social media, and influencers.
  
• Knowledge of economic, social, and environmental issues.
  
• Ability to manage multiple assignments at once and deliver under pressure.
  
• Ability to conduct strong secondary research.
  
• Proficient in MS Word, PowerPoint, Excel, and relevant AI tools such as ChatGPT, Canva, DALL·E, and Runway.
  
• Personality traits: self‑starter, energetic, enthusiastic, team player, compassionate, honest.