Media buyer - Meta ads

Vcommission; Gurgaon; On-site; INR 800,000 - 1,100,000; Full time

Benefits offered by this job

Flexible working hours

Health Insurance Benefits

5 - Days working culture

Performance Linked Growth

Leave Benefits as per Milestones

Job summary

Vcommission in India is seeking a Campaign Strategy & Planning specialist to craft media strategies aligned with ecommerce goals. You will allocate budgets, forecast spend, and optimize media mix across search, social, and display to maximize returns.

You will lead campaign launches, manage ad accounts, conduct creative testing, and use data-driven insights to continuously improve performance. A fast-paced environment and collaboration with cross-functional teams are required.

Qualifications

• Proven experience in media buying within ecommerce.
• Strong understanding of Google Ads, Meta, and programmatic channels.
• Expertise in budget allocation, campaign optimization and performance analysis.
• Ability to work with cross-functional teams in a fast-paced environment.

Responsibilities

• Campaign Strategy & Planning: develop comprehensive media strategies tailored to ecommerce objectives.
• Campaign Execution & Management: lead ad campaign launches and oversee accounts.
• Optimization & Performance Analysis: optimize campaigns in real-time to meet benchmarks.
• Data Reporting & Insights: prepare performance reports and use insights to refine strategies.

Skills

Media buying

Google Ads

Meta

Programmatic

Budget allocation

Campaign optimization

Performance analysis

Cross-functional teamwork

Drop shipping

Job description

Campaign Strategy & Planning- Develop comprehensive media strategies tailored to e-commerce objectives.- Allocate and forecast media budgets to maximize returns.- Optimize media mix across channels (e.g., search, social, display) to ensure efficiency and impact.

Campaign Execution & Management- Lead ad campaign launches, ensuring smooth execution across platforms.- Oversee ad account management, ensuring compliance and best practices.- Conduct creative testing and iteration to improve ad performance continuously.

Optimization & Performance Analysis- Optimize campaigns in real-time to meet performance benchmarks (CPC, ROAS, CPA).- Leverage audience segmentation and retargeting strategies to drive conversions.

Data Reporting & Insights- Prepare detailed performance reports and analytics for internal and external stakeholders.- Use data-driven insights to inform and refine media strategies.

Requirements

• Proven experience in media buying, specifically within the e-commerce sector.
  
• Strong understanding of various digital platforms, including Google Ads, Meta, and programmatic channels.
  
• Expertise in budget allocation, campaign optimization, and performance analysis.
  
• Ability to work with cross-functional teams and adapt to a fast-paced environment.
  
• Business Model: Drop shipping (Ecommerce) Industry: Ecommerce
  

Benefits

• Flexible working hours
  
• Variable/Incentive Component in addition to Fixed Package
  
• 5 - Days working culture
  
• Health Insurance Benefits
  
• Tenure Recognition and Awards
  
• Leave Benefits as per Milestones
  
• Performance Linked Growth Opportunities
  
• Out of Term Appraisals