Media Associate

Varahe Analytics Private Limited; Panchkula; On-site; INR 300,000 - 540,000; Part time

Job summary

Varahe Analytics Private Limited in Panchkula invites applications for a short-term contractual role in our Media Monitoring team, focusing on the Punjab region. You will monitor traditional and social media, identify narratives, and prepare regular reports to inform strategic decisions.

The role requires a Bachelor's degree in Journalism or a related field, strong analytical and communication skills, and fluency in Punjabi (Gurmukhi) plus Hindi and English.

Qualifications

• Bachelor's degree in Journalism, Communications, Political Science, or related field.
• Strong analytical and research skills.
• Excellent written and verbal communication.
• Familiarity with media monitoring tools and techniques.
• Understanding of the political and social dynamics of Punjab.
• Fluent in Punjabi (Gurmukhi) and proficient in Hindi and English.

Responsibilities

• Monitor traditional and social media for Punjab-related coverage.
• Identify narratives, trends and sentiment.
• Prepare regular media coverage reports and summaries.
• Analyze data to identify patterns and insights.
• Collaborate with Narrative Coordination to inform strategy.
• Create relevant content inputs for briefs.
• Support quick response and counter-narrative actions.

Skills

Analytical skills

Strong communication

Media monitoring

Punjabi language

Gurmukhi

English proficiency

Team collaboration

Education

Bachelor's degree in Journalism

Bachelor's degree in Political Science

Tools

Media analytics tools

Data visualization tools

Job description

Location:

Panchkula; for projects across India

Note: This is a short-term contractual role, with the contract ending in March 2027.

About Varahe Analytics:

Varahe Analytics is one of India’s premier integrated political consulting firms, specializing in building data-driven 360-degree election management. We help our clients with strategic advice and implementation, combining data-backed insights and in-depth ground intelligence into a holistic electoral campaign.

We are passionate about our democracy and the politics that shape our world. We draw on some of the sharpest minds from distinguished institutions and diverse professional backgrounds to help us achieve our goal of building electoral strategies that spark conversations, effect change, and help shape electoral and legislative ecosystems in our country.

About the Team:

As part of the Media Monitoring team, you will contribute directly to our strategic success. Our team is at the forefront of understanding public discourse in the Punjab region, diligently monitoring media coverage to uncover key narratives. We translate these observations into vital insights, directly supporting and shaping our strategic objectives.

What Would This Role Entail?

• Media Monitoring: Continuously monitor traditional and social media sources for coverage related to the region, including news articles, social media posts, and online discussions.


• Narrative Identification: Identify and analyze key narratives, trends, and sentiment within the media landscape.


• Reporting: Prepare regular reports and summaries of media coverage, highlighting significant developments and potential impact.


• Data Analysis: Collect and analyze data related to media coverage, using analytical tools to identify patterns and insights.


• Collaboration: Work closely with the Narrative Coordination team to provide timely and relevant information to inform strategic decision-making.


• Content Creation: Assist the content team in the creation of relevant content inputs, briefs, and supporting material based on media monitoring and narrative trends.


• Regional Focus: Maintain a strong understanding of the political and social landscape of Punjab.


• Quick Response Support: Assist in identifying urgent developments and support the team in preparing timely inputs for quick response and counter-narrative action.

Necessary Qualifications/Skills:

• Bachelor's degree in Journalism, Communications, Political Science, or a related field.


• Strong analytical and research skills.


• Excellent written and verbal communication skills.


• Familiarity with media monitoring tools and techniques.


• Understanding of the political and social dynamics of Punjab.


• Ability to work independently and as part of a team.


• Fluent in Punjabi (read, write, speak) and proficient in reading Gurmukhi, along with Hindi and English.

Good to Have Skills:

• Experience in media monitoring or analysis, preferably in a political context.


• Familiarity with data visualization tools.