Content Writer-Hindi- Kolkata

Nation with NaMo; Kolkata District; On-site; INR 420,000 - 660,000; Full time

Job summary

Nation with NaMo, India's leading political consulting organisation, is seeking a contractual Content Writer to craft messaging across Hindi, Bengali and English for campaigns, posts, banners, and video scripts.

The role requires strong writing, SEO awareness, YouTube trend understanding, and collaboration with internal teams. Candidates should have 2–5 years experience in political/public affairs writing, be comfortable with long hours and weekend work, and be well versed in regional languages.

Qualifications

• Minimum undergraduate with 2–5 years of experience as content writer, journalist, or in a similar role.
• Proficiency in Hindi with good grammar and styles.
• Proficiency across English, Hindi, and Bengali is mandatory.
• Experience creating content for posts/ads/banners for social media.
• Strong writing, storytelling and narrative structuring abilities.
• Knowledge of SEO and keyword optimization for visibility.
• Ability to adapt tone for virality and multi-platform content.

Responsibilities

• Understand and articulate political ideas into public messaging for topics, speakers, and audiences.
• Create content and direction for Art Directors and Video Editors.
• Translate and assist with translations and ad hoc research work.
• Develop long-form captions, scripts for Reels/Stories and short-form content.
• Stay updated on Instagram trends and YouTube audience engagement strategies.
• Conduct topic research and implement SEO-friendly content strategies.

Skills

Hindi language proficiency

English language proficiency

Bengali language proficiency

Content writing

SEO writing

Social media content creation

Video scripting

Research and SEO

Education

Undergraduate degree

Tools

SEO tools

YouTube analytics

CMS

Job description

We are India's leading political consulting organisation, dedicated to providing high-quality professional support for political campaigns. We strongly believe that the nation will best benefit from an enlightened political leadership in the form of Prime Minister Narendra Modi and are proud to have previously contributed in a similar capacity in the momentous election campaigns of 2014, 2019 and 2024, as well as various state elections.

Our work includes envisioning and executing innovative electioneering campaigns, facilitating the capacity building of grassroots cadre, and shaping governance. We add professional aspects to the strengths of the scores of grassroots workers supporting the Prime Minister and ensure optimal electoral results, not as an end in itself, but to add to the Prime Minister's vision for a developed India. Our work leverages on-ground activities, data analytics, research, and new-age media as force multipliers for the Prime Minister's messages and actions.

We comprise a diverse group of dedicated individuals-including former management consultants, lawyers, engineers, political theorists, public policy professionals, and experts from other varied sectors, all hailing from premier institutes and corporates-with the unified objective of meaningfully contributing to the nation's polity.

Position Requirements:

• Understand, compile and articulate political ideas and objectives and philosophy into public messaging customized for the topic, speaker, and intended audience. Understand a diverse range of inputs and effectively integrate them in a coherent manner.
• Conceptualize and articulate politically relevant thematic ideas and statements for key players.
• Candidates should have strong command over Hindi language and should be able to create ideas, provide content and direction to Art Directors and Video Editors.
• While this is an interesting proposition and comes with enormous exposure, it also raises expectations on maintenance of confidentiality, display of exemplary client management skills and most importantly, on performance.
• Work on Research docs, help with translations and other ad hoc work as well
• The job will require long working hours and weekend work.
• The role requires intelligent, passionate, and self-driven professionals with a clear understanding of Indian politics. The candidate should possess excellent communication and language skills, teamwork, thought leadership and should be able to deliver effectively in a fast-paced, highly dynamic work environment.

In addition to this:

• The candidate should be well versed in Hindi with good understanding of grammar and styles.
• The candidate should be able to work on short deadlines and be able to collaborate with various internal team members.
• Minimum undergraduate with previous experience of 2-5 years as a content writer, journalist, or in a similar role, with a portfolio demonstrating political or public affairs writing.
• Advanced knowledge of other Indian regional languages will be an added advantage.
• Should have created content for posts/ads/banners for social media in a previous role.
• Strong understanding of YouTube trends and audience engagement strategies. Proficient in long-format content writing, animation video scripting, and trending short-form content creation. Strong understanding of platform-specific content trends and audience engagement techniques. Proficient in writing engaging post captions, thread-based content, and scripts for short-form videos. Ability to adapt tone and messaging to maximize virality and reach.
• Skilled in crafting compelling long-form captions and engaging scripts for Reels and Stories. Must stay updated on Instagram trends and create content that aligns with the brand’s voice while maximizing audience interaction.
• Create engaging captions, social media posts, blogs, and video scripts.
• Conduct research on trending topics and implement SEO-friendly content strategies.
• Ensure consistency in brand tone and messaging across all platforms.
• Demonstrate strong writing, storytelling, and narrative structuring abilities.
• Apply SEO and keyword optimization techniques for enhanced visibility.
• Exhibit creativity in writing tailored for different digital platforms.
• Stay updated on the latest AI trends and tools that can support content creation and improve workflow.

Proficiency in Bengali, Hindi and English is mandatory.

Local Candidate Preferred.

This is a contractual role till June 2027.