Content Creator

Varahe Analytics Private Limited; Goa; On-site; INR 350,000 - 550,000; Part time

Job summary

Varahe Analytics Private Limited in India seeks a Regional Content Creator fluent in Konkani to manage Konkani-language social media assets and content calendars. You will develop culturally relevant content, edit and localize material, and collaborate with the communications team to reflect Goa’s political narratives.

The role requires independence in managing regional language social media assets, trend analysis, and multimedia production, with AI tools as an added advantage.

Qualifications

• Konkani language proficiency is mandatory, with working English/Hindi.
• Portfolio showing regional or political content creation.
• Strong social media savvy in regional political communications.
• Familiarity with AI content tools is a plus.

Responsibilities

• Regional content creation in Konkani for social platforms.
• Independent content management and scheduling for Konkani posts.
• Edit and localize content for Konkani audiences.
• Collaborate with communications team on Goa-focused messaging.
• Engage audiences and tailor content to local context.
• Produce multimedia content (graphics, videos, infographics).
• Track Goa politics and trends to inform content strategy.
• Coordinate with designers and editors for cross-channel delivery.
• Utilize AI tools to support ideation and drafting.
• Monitor performance and optimize reach.

Skills

Konkani content creation

Social media management

English proficiency

Hindi proficiency

Education

Mass Communication degree

Journalism degree

Political Science degree

Tools

AI writing tools

Image generation tools

Job description

Note: This is a short-term contractual role, with the contract ending in March 2027.

About Varahe Analytics:

Varahe Analytics is one of India’s premier integrated political consulting firms, specializing in building data-driven 360-degree election management. We help our clients with strategic advice and implementation, combining data-backed insights and in-depth ground intelligence into a holistic electoral campaign.

We are passionate about our democracy and the politics that shape our world. We draw on some of the sharpest minds from distinguished institutions and diverse professional backgrounds to help us achieve our goal of building electoral strategies that spark conversations, effect change, and help shape electoral and legislative ecosystems in our country.

About the Team:

As a part of the Communications Team, you will have an unique opportunity to perform original research and analysis relating to legislations, committee reports and the overall functioning of the Parliament and state legislations. This may include interacting with the country’s legislators and decision makers and bringing them. The work that we do is one of the most cutting edge and impactful work creating impact and helping shape our country.

What Would This Role Entail?

• Regional Content Creation: Develop engaging and culturally relevant Konkani content for various social media platforms, ensuring alignment with the political narrative and campaign goals.
• Independent Content Management: Drive social media assets independently, taking ownership of Konkani-language content creation, curation, and scheduling across platforms.
• Content Editing & Localization: Ensure high-quality content by editing, proofreading, and refining content while maintaining linguistic accuracy and cultural relevance for Konkani-speaking audiences.
• Strategic Messaging: Collaborate with the communications team to develop content that effectively communicates political messages, governance initiatives, and campaign narratives relevant to Goa and regional political audiences.
• Audience Engagement: Foster active engagement with audiences, understanding their sentiments, and tailoring content to resonate with local cultural and political contexts.
• Multimedia Production: Utilize multimedia elements such as graphics, videos, and infographics to enhance the visual appeal and impact of regional language content.
• Trend Analysis: Stay updated on Goa state politics, regional political developments, and cultural nuances, incorporating these insights into the content strategy.
• Collaboration: Collaborate with graphic designers, video editors, and other team members to ensure seamless integration of content across various channels.
• Understanding of AI Tools: Familiarity with AI-powered content creation tools (such as AI writing assistants, image generation tools, and content optimization platforms) to support content ideation, drafting, and enhancement will be an added advantage.
• Analytics and Optimization: Monitor and analyze the performance of content, using data to optimize strategies and enhance audience reach and engagement.

Necessary Qualifications/Skills:

• Language Proficiency: Proficiency in Konkani is mandatory, along with working proficiency in English and Hindi.
• Content Creation Skills: Proven experience in content creation, with a portfolio demonstrating the ability to craft engaging regional language or political content.
• Social Media Savvy: In-depth understanding of various social media platforms and trends, particularly within the regional and political communication landscape.
• Understanding of AI Tools: Familiarity with AI-powered content creation tools (AI writing assistants, image generation tools, and content optimization tools) will be an added advantage.
• Political Awareness: Strong interest in Goa state politics and Indian political developments, with an understanding of regional political dynamics and current affairs.
• Creativity: Creative mindset with the ability to generate fresh and innovative ideas for regional political communication.
• Independence: Capable of independently managing regional language social media assets and content calendars.
• Adaptability: Ability to adapt quickly to changing political scenarios and adjust content strategies accordingly.

Educational Qualification:

• Bachelor’s degree in Mass Communication, Journalism, Political Science, or a related field is preferred.
• Candidates with specialization or coursework in Content Creation, Digital Marketing, Political Communication, or Regional Media will be advantageous.