Measurement Effectiveness Specialist, Measurement

Google LLC; Hyderabad, Bengaluru; Vor Ort; INR 1.200.000 - 1.800.000; Vollzeit

Zusammenfassung

Google LLC in Hyderabad, India seeks a Measurement Effectiveness Specialist to guide measurement solutions for clients. You will design experiments, interpret results, and partner with Sales, Product, and Engineering to deliver optimized measurement programs.

You will apply statistical analysis, SQL, and data-driven insights to improve ad measurement outcomes, supporting global campaigns and client success while aligning with Google’s quality standards.

Qualifikationen

• Bachelor's degree or equivalent practical experience.
• 8 years of experience working with digital media or digital marketing/advertising solutions.
• 7 years of experience in a client-facing role working with partners across multiple levels.

Aufgaben

• Be the central point of contact for clients for scaled implementation and execution for all Google measurement products.
• Assess client measurement needs, identify gaps in their current strategies, and implement effective solutions.
• Design and execute various measurement tests and studies, such as A/B experiments, Brand Lift Studies, and Incrementality studies, to provide actionable insights and recommendations.
• Drive industrialisation to unlock scale, including templatizing complex measurement workflows and leveraging automation to improve test yield.
• Collaborate with internal and external teams to ensure seamless project delivery and client satisfaction.

Kenntnisse

Digital measurement

A/B testing

SQL

Client-facing

Data analysis

Ausbildung

Bachelor's degree

Tools

Google Analytics 360

Jobbeschreibung

Measurement Effectiveness Specialist, Measurement

Share Measurement Effectiveness Specialist, Measurement

X Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Hyderabad, Telangana, India; Bengaluru, Karnataka, India; Gurugram, Haryana, India.

• Bachelor's degree or equivalent practical experience.
• 8 years of experience working with digital media or digital marketing/advertising solutions.
• 7 years of experience in a client-facing role working with partners across multiple levels.

Preferred qualifications:

• Experience with statistical analysis, A/B testing, and SQL.
• Experience interpreting advanced measurement metrics, including incrementality and media mix models.
• Experience working with digital advertising platforms and analyzing the competitive landscape.
• Experience managing major work streams or business transformations.
• Experience identifying process gaps and implementing standard operating procedures.

About the job

gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner. Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video .

Responsibilities

• Be the central point of contact for clients for scaled implementation and execution for all Google measurement products.
• Assess client measurement needs, identify gaps in their current strategies, and implement effective solutions.
• Design and execute various measurement tests and studies, such as A/B experiments, Brand Lift Studies, and Incrementality studies, to provide actionable insights and recommendations.
• Drive Industrialisation work to unlock super-scale, this includes initiatives to componentize and templatize complex measurement workflows (e.g., Causal Impact, Incrementality), leveraging AI prompts, automation (Apps Script/SQL), and cross-functional partnerships to reduce turnaround times and improve test yield.
• Collaborate with both internal and external teams, and ensure seamless project delivery and client satisfaction.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.