Martech Solution Architect

Virtusa; Hyderabad; On-site; INR 1,000,000 - 1,600,000; Full time

Job summary

Virtusa is seeking a MarTech Solution Architect to lead the design and delivery of marketing technology platforms. The role emphasizes building scalable, data-driven ecosystems that connect CRM, CDP, marketing automation, and analytics to drive customer engagement.

The ideal candidate combines strategic technology leadership with hands-on architecture, guiding teams through implementation, integration, and governance to ensure measurable marketing outcomes.

Qualifications

• Experience designing scalable MarTech architectures.
• Strong background in CRM, CDP, and analytics integration.
• Ability to translate business goals into technical roadmaps.

Responsibilities

• Architect and design scalable MarTech solutions across CRM, CDP, Mktg Automation.
• Partner with marketing, sales, IT to align architecture with strategy.
• Lead deployment and configuration of tools like Adobe, Salesforce Marketing Cloud.
• Design APIs and data pipelines for unified customer data.
• Evaluate new technologies and drive optimization.
• Establish standards, governance, and documentation.
• Mentor cross-functional teams of developers and analysts.

Skills

MarTech strategy

Architecture leadership

Cross-functional collaboration

Tools

Adobe Experience Cloud

Salesforce Marketing Cloud

Google Marketing Platform

CRM integration

Data pipelines

Job description

Job Title: MarTech Solution Architect

About The Role

We are seeking a highly experienced

About The Role

We are seeking a highly experienced MarTech Solution Architect to lead the design, implementation, and optimization of marketing technology solutions that enable seamless customer engagement and data-driven marketing strategies. The ideal candidate is both a strategic technology leader and a hands-on architect, capable of translating business objectives into scalable, integrated MarTech ecosystems.

Key Responsibilities

• Architect and Design: Develop scalable, secure, and high-performance MarTech solutions integrating CRM, CDP, Marketing Automation, Analytics, CMS, and Data Platforms.
• Solution Leadership: Partner with marketing, sales, and IT stakeholders to define end-to-end marketing technology architecture aligned with business strategy.
• Implementation Oversight: Lead the deployment and configuration of marketing technology tools (Adobe Experience Cloud, Salesforce Marketing Cloud, Google Marketing Platform, etc.).
• Integration & Data Management: Design APIs and data pipelines connecting multiple platforms (CRM, DWH, analytics, campaign tools) ensuring unified customer data flow.
• Innovation & Optimization: Evaluate emerging technologies, recommend tools, and drive continuous improvement across the MarTech stack.
• Governance & Best Practices: Establish architectural standards, documentation, and quality frameworks for solution delivery.
• Leadership: Mentor cross-functional teams of developers, analysts, and marketing technologists; promote a culture of collaboration and innovation.