Marketplace ADs Specialist

Taas Partners; Bengaluru; Presencial; INR 600.000 - 900.000; Jornada completa

Descripción de la vacante

Sugarfit is seeking a Marketplace Ads Specialist to own ad-led revenue and GMV growth across Quick Commerce platforms like Blinkit, Zepto, and Swiggy Instamart, while managing Flipkart advertising initiatives. The role emphasizes strategy plus execution, with a focus on optimizing campaigns and leveraging AI-driven automation to boost efficiency.

You will develop keyword strategies, manage budgets, and drive ROAS growth, while coordinating with category, operations, and supply teams to ensure

Formación

• Hands-on experience managing ads on Blinkit, Zepto, Swiggy Instamart, or other Quick Commerce platforms.
• Strong understanding of Performance Marketing, Retail Media, Marketplace Advertising, and Growth Marketing.
• Proven experience driving ROAS, TACOS, GMV growth, and campaign optimization.
• Experience managing Flipkart Ads is preferred.
• Strong analytical skills with proficiency in Excel/Google Sheets; SQL or Python is an added advantage.
• Experience with AI tools, workflow automation, or marketing automation platforms is highly preferred.
• Ability to independently manage budgets, performance metrics, and growth targets.

Responsabilidades

• Own ad-attributed revenue and GMV growth across Blinkit, Zepto, and Swiggy Instamart.
• Manage end-to-end Quick Commerce advertising campaigns including Sponsored Ads, Search Ads, Banner Campaigns, and Promotional Activities.
• Drive ROAS, TACOS, SOV, and revenue growth.
• Develop keyword strategies, bid optimization plans, and campaign scaling initiatives.
• Manage Flipkart Ads campaigns, including Sponsored Products and PLA.
• Plan and execute platform sale events and promotional campaigns.
• Leverage AI tools to improve campaign efficiency and reporting.
• Build automated reporting frameworks and performance dashboards.
• Conduct continuous experimentation across creatives, keywords, placements, and bidding strategies.
• Partner with category, operations, and supply teams to ensure inventory availability.
• Monitor campaign performance and provide actionable insights to drive business growth.

Conocimientos

Performance Marketing

Retail Media

Marketplace Advertising

Growth Marketing

ROAS optimization

Budget management

Data analysis

Herramientas

SQL

Python

Excel/Google Sheets

n8n

Make

Zapier

Descripción del empleo

Marketplace ADs Specialist

Location: Bengaluru (HSR Layout)

About Sugarfit

Sugarfit is a leading health-tech company transforming diabetes and metabolic health through evidence-based care, active foods, and personalized nutrition programs. We are looking for an Ads & Growth Manager to drive revenue growth across Quick Commerce and Marketplace channels through a combination of performance marketing, analytics, and AI-driven automation.

Role Overview

We are seeking a growth-focused professional who can own ad-led revenue and GMV growth across Blinkit, Zepto, and Swiggy Instamart, while also managing Flipkart advertising initiatives.

This is a strategy + execution role where you will be responsible for scaling growth, optimizing advertising efficiency, and leveraging AI tools and automation to improve campaign performance and operational efficiency.

Key Responsibilities

• Own ad-attributed revenue and GMV growth across Blinkit, Zepto, and Swiggy Instamart.
• Manage end-to-end Quick Commerce advertising campaigns including Sponsored Ads, Search Ads, Banner Campaigns, and Promotional Activities.
• Drive key business metrics such as ROAS, TACOS, Share of Voice (SOV), and revenue growth.
• Develop keyword strategies, bid optimization plans, budget allocation frameworks, and campaign scaling initiatives.
• Manage Flipkart Ads campaigns, including Sponsored Products and Product Listing Ads (PLA).
• Plan and execute platform sale events and promotional campaigns.
• Leverage AI tools such as ChatGPT, Claude, Gemini, and automation platforms like n8n, Make, or Zapier to improve campaign efficiency and reporting.
• Build automated reporting frameworks and performance dashboards.
• Conduct continuous experimentation across creatives, keywords, placements, and bidding strategies.
• Partner with category, operations, and supply teams to ensure inventory availability and maximize advertising efficiency.
• Monitor campaign performance and provide actionable insights to drive business growth.

Requirements

• Hands-on experience managing ads on Blinkit, Zepto, Swiggy Instamart, or other Quick Commerce platforms.
• Strong understanding of Performance Marketing, Retail Media, Marketplace Advertising, and Growth Marketing.
• Proven experience driving ROAS, TACOS, GMV growth, and campaign optimization.
• Experience managing Flipkart Ads is preferred.
• Strong analytical skills with proficiency in Excel/Google Sheets; SQL or Python is an added advantage.
• Experience with AI tools, workflow automation, or marketing automation platforms is highly preferred.
• Ability to independently manage budgets, performance metrics, and growth targets.

Preferred Skills

• Quick Commerce Advertising
• Blinkit Ads
• Zepto Ads
• Swiggy Instamart Ads
• Flipkart Ads
• Retail Media Advertising
• Performance Marketing
• ROAS Optimization
• TACOS
• AI Automation
• ChatGPT / Claude / Gemini
• n8n / Make / Zapier
• SQL

Why Join Us?

• Own a high-impact growth charter for one of India's fastest-growing health-tech brands.
• Work directly on revenue-driving initiatives with significant business ownership.
• Build and deploy AI-driven growth systems and automation workflows.
• Opportunity to scale brands across Quick Commerce and Marketplace ecosystems.