Marketing & Strategy Internship in Mumbai

Turtlemint; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Turtlemint is seeking a data‑driven marketing professional to own CRM and lifecycle programs in Mumbai. You will segment users by behaviour, activity and transactions, identify growth and retention opportunities, and build campaign hypotheses and journeys across CRM, WhatsApp, push, in‑app and other channels.

You will run experiments, A/B test audiences and messaging, measure campaign performance and business impact, and scale what works while iterating on what doesn’t, partnering with

Responsibilities

• Segment users based on behaviour, activity, transactions and lifecycle
• Identify growth, engagement and retention opportunities
• Analyse user data and identify behavioural patterns
• Build campaign hypotheses and user journeys
• Run experiments across CRM, WhatsApp, Push, In-app and other channels
• A/B test audience segments, messaging, timing and campaign journeys
• Measure campaign performance and business impact
• Identify what is working and what isn’t
• Scale successful experiments and modify/stop unsuccessful ones
• Work closely with Marketing, Product, Data & Operations teams3.

Job description

• Segment users based on behaviour, activity, transactions and lifecycle
• Identify growth, engagement and retention opportunities
• Analyse user data and identify behavioural patterns
• Build campaign hypotheses and user journeys
• Run experiments across CRM, WhatsApp, Push, In-app and other channels
• A/B test audience segments, messaging, timing and campaign journeys
• Measure campaign performance and business impact
• Identify what is working and what isn’t
• Scale successful experiments and modify/stop unsuccessful ones
• Work closely with Marketing, Product, Data & Operations teams3.

About Company:

Turtlemint is a technology platform that facilitates consumers in their entire process of searching, decision-making, and buying insurance. We help the user make an informed decision by presenting the insurance jargon in a simplified language and letting them compare the policies to arrive at a suitable choice. We recommend to our users the best products in the market that most meet their needs by giving a match score corresponding to the priorities given. If that's not sufficient, the user can always seek guidance from our advisors via chat, e-mail, or call. Effectively, we make smooth and transparent what used to be a tedious process earlier. Turtlemint promises to offer an intellectually enriching and fun work environment and an opportunity to work with smart and dedicated colleagues. Come make an impact on millions of users on an important but often ignored aspect of their life- financial security & freedom.