Marketing Strategist

Firefly Diamonds; Mumbai; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Firefly Diamonds in Mumbai seeks a creative Marketing Strategist to work with the Founder, shaping brand and marketing initiatives for India's fastest-growing lab-grown diamond brand. You will blend creativity with execution across social media, influencer campaigns, product launches, content creation, and performance marketing, tracking impact with analytics and delivering campaigns that customers love.

This is a high-growth startup offering ownership and learning opportunities across

Qualifications

Responsibilities

• Support the planning and execution of integrated marketing campaigns across online and offline channels.
• Coordinate campaign timelines with internal teams, agencies, and external partners.
• Assist in executing product launches, store openings, festive campaigns, and promotional initiatives.
• Manage day-to-day social media operations across Instagram, Facebook, LinkedIn, and other platforms.
• Create engaging captions, stories, reels, and short-form content.
• Monitor comments, direct messages, customer reviews, and community engagement.
• Track content performance and optimize using analytics and insights.
• Identify, evaluate, and collaborate with creators and brand ambassadors.
• Coordinate influencer campaigns from onboarding to content delivery.
• Ensure brand consistency across all communications channels.
• Support paid campaigns across Meta and Google and report performance.
• Track competitors, industry trends, and opportunities and share ideas to boost brand awareness.

Skills

Brand management

Social media management

Influencer marketing

Content coordination

Performance marketing

Market research

Job description

At Firefly Diamonds, we're building India's most exciting lab-grown diamond brand. In just 2 years, we've grown from 0 to 10 retail stores across Mumbai, Pune, Bengaluru, Delhi, and Hyderabad, while rapidly expanding our omni-channel presence. We've also raised $3 million in funding led by WestBridge Capital, one of India's leading investment firms known for backing iconic consumer brands like Third Wave Coffee and IndiGo Airlines.

Backed by over 60 years of jewellery craftsmanship, we're redefining fine jewellery through bold, contemporary designs, exceptional quality, and a customer-first approach. As a fast-growing startup, we offer the speed, ownership, and learning opportunities of an entrepreneurial environment while building a premium luxury brand with national ambitions.

If you're passionate about creating impactful marketing campaigns and want to contribute to building one of India's fastest-growing jewellery brands, we'd love to hear from you.

About the Role

We're looking for a creative, execution-oriented Marketing Strategist to work closely with the Founder in driving Firefly Diamonds' brand and marketing initiatives.

This role is ideal for someone who enjoys blending creativity with execution—whether it's managing social media, collaborating with influencers, launching campaigns, or supporting performance marketing. You'll play a key role in strengthening our digital presence and helping build a brand that customers love.

If you're proactive, full of ideas, and excited about working in a high-growth startup, this role offers significant ownership and learning opportunities.

Key Responsibilities

Brand & Campaign Execution

• Support the planning and execution of integrated marketing campaigns across online and offline channels.


• Coordinate campaign timelines with internal teams, agencies, and external partners.


• Assist in executing product launches, store openings, festive campaigns, and promotional initiatives.

Social Media Management

• Manage day-to-day social media operations across Instagram, Facebook, LinkedIn, and other relevant platforms.


• Create engaging captions, stories, reels, and short-form content.


• Monitor comments, direct messages, customer reviews, and community engagement.


• Track content performance and recommend improvements using analytics and insights.

Influencer & Creator Marketing

• Identify, evaluate, and collaborate with UGC creators, micro-influencers, and brand ambassadors.


• Coordinate influencer campaigns from onboarding to content delivery.


• Track campaign performance and maintain creator relationships.

Content & Creative Coordination

• Collaborate with designers, photographers, videographers, and content creators.


• Assist in creating marketing collateral, ad creatives, product content, and promotional materials.


• Ensure brand consistency across all communication channels.

Performance Marketing

• Support execution of paid campaigns across Meta and Google.


• Monitor campaign performance and prepare reports.

Market Research & Brand Insights

• Track competitors, industry trends, and emerging opportunities.


• Analyse consumer behaviour and share ideas to improve brand awareness and engagement.

Why Join Firefly Diamonds?

• Work directly with the Founder.


• High ownership and accelerated career growth.


• Build one of India's fastest-growing luxury brands.

Dynamic startup culture with real impact.