Marketing Specialist – SCG India

SCG; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

SCG India seeks a Marketing Specialist to build the brand, run demand-generation campaigns, and support sales with compelling narratives and tools. This is a role where creativity, strategy, and execution meet, giving you the chance to shape SCG’s image in India and beyond.

This role blends creativity and analytical rigor, offering opportunities to lead cross-functional initiatives, collaborate with sales and product teams, and contribute to employer branding and market expansion across Asia.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related fields.
• 0-4 years of experience in marketing; exposure to B2B or construction-related industries is a plus.
• Strong skills in content development, communication, and project coordination.
• Familiarity with digital marketing tools and analytics platforms is an advantage.
• New graduates with ambition and learning agility are welcome to apply.

Responsibilities

• Develop and implement marketing campaigns that enhance SCG’s visibility and market positioning.
• Create promotional content, case studies, and sales tools that communicate SCG’s value to customers.
• Lead digital marketing initiatives, including social media, online campaigns, and performance tracking.
• Organize customer events, trade fairs, and exhibitions to showcase SCG solutions.
• Conduct market research to understand customer insights, industry trends, and competitor movements.
• Collaborate with sales, technical, and product teams to align marketing activities with business goals.
• Support internal and external communication programs, including employer branding initiatives.

Skills

Content development

Communication

Project coordination

Digital marketing tools

Analytics

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Analytics platforms

Digital marketing platforms

Job description

SCG, Southeast Asia’s most established industrial conglomerate, is expanding in India with a focus on sustainable building materials, innovative construction solutions, and advanced supply-chain capabilities - building on more than a century of leadership across cement, building materials, packaging, and chemicals.

• Sustainable product leadership. SCG has pioneered India’s first AAC wall manufacturing capability, introducing lightweight, large-format wall systems designed to accelerate modern construction while reducing environmental impact.
• India as a sourcing gateway. Our India presence also serves as a specialized sourcing hub for ceramics, packaging, and industrial supplies, connecting local manufacturing strength with SCG’s global network.
• Recognized sustainability leadership. Globally, SCG consistently ranks in the top tier of ESG benchmarks (including top 1% in Construction Materials per S&P Global and strong CDP scores), underscoring the credibility of our brand promise.

For marketing professionals, this means shaping a narrative that blends innovation, sustainability, and customer value - educating the market, strengthening brand presence, and driving customer engagement across India’s fast-growing infrastructure ecosystem.

About the Role

As a Marketing Specialist at SCG India, you will be responsible for building the brand, executing demand-generation campaigns, and supporting sales with compelling narratives and tools. This is a role where creativity, strategy, and execution meet, giving you the chance to shape SCG’s image in India and beyond.

Key Responsibilities

• Develop and implement marketing campaigns that enhance SCG’s visibility and market positioning.
• Create promotional content, case studies, and sales tools that communicate SCG’s value to customers.
• Lead digital marketing initiatives, including social media, online campaigns, and performance tracking.
• Organize customer events, trade fairs, and exhibitions to showcase SCG solutions.
• Conduct market research to understand customer insights, industry trends, and competitor movements.
• Collaborate with sales, technical, and product teams to align marketing activities with business goals.
• Support internal and external communication programs, including employer branding initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related fields.
• 0-4 years of experience in marketing; exposure to B2B or construction-related industries is a plus.
• Strong skills in content development, communication, and project coordination.
• Familiarity with digital marketing tools and analytics platforms is an advantage.
• New graduates with ambition and learning agility are welcome to apply.

This role provides the opportunity to shape SCG’s brand journey in India, with exposure to regional initiatives, cross-border collaboration, and international best practices. A marketing career at SCG offers pathways to leadership in branding, communications, and strategic business development across Asia.